What does editorial coverage in the Financial Times do for you?

Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean to them?

Well firstly, according to my media database, the FT reaches at least 429,381 people. Our client was mentioned along with the likes of industry leaders such as Microsoft, HP and Symantec, so immediately that brings credibility……and the mention of their new product feature appeared in probably the most highly regarded business newspaper in the UK.

These are the three benefits I can think of off the top of my head….any more?

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