Managed IT Services Providers PR agency

Managed Service Providers (MSPs) are more successful in securing new customers and maintaining existing clients if they have a good reputation of being reliable deliverers of software, network, security, IT, infrastructure and other services to businesses that prefer to outsource those requirements.

A PR strategy will help MSPs gain visibility and credibility

The number of MSPs and third-party companies offering IT services is only continuing to grow so, to ensure you stand out from any competitors, having a PR strategy in place is a must to differentiate your business and support future growth.

Let us showcase your position as a trusted MSP and support building your brand to help your company grow.

PR challenges facing MSPs

To keep pace with larger organisations, SMEs are transitioning their workloads and solutions to the cloud, which means MSPs have had to shift their offerings to more cloud services in response to this increasing demand for relevant services.
This introduced the challenge of creating awareness of the MSPs’ expanded portfolio of services with both existing and new customers, to continue business growth.
The increase in working from home and need for remote monitoring and access also brought new opportunities for MSP’s portfolios. Explaining the new way of working and the technologies available to help became a priority for MSPs. Those MSPs that did not previously provide now in-demand security services, like remote access and identity access management technologies or advanced endpoint security, had to expand their initial service offerings.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements. The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement.
Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.
Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly:

Sample media targets

Microscope, IT Europa, Channelweb (CRN UK), IT Pro, Digitalisation World, Comms Business, ChannelBiz, Technology Reseller, Channel Futures, European Reseller, Professional Security, Business & Innovation, eWeek, Beta News, Information Age, Enterprise Times, The Business Desk, Insider Media and Continuity Central.

Why Vitis PR

Vitis PR’s team have worked with MSPs offering everything from data centre management, network security and IT support to data backup, recovery management and applications and software deployment. Just some of the MSP sector clients that we have worked with include:
IT Specialists (now Kalamazoo), an MSP offering a range of IT services such as managed backup and disaster recovery, and cloud hosting

Datto, a provider of business continuity and disaster recovery technologies for MSPs

Case Studies

A sample of the clients that we have provided our PR services to, many of which take some of our analyst services: SQS, Silwood and ClearPeople.