Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?
Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.
Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business.
The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.
Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign
The MD of a small technology company told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog