2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.
We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the grain and delivered their predictions in January, which were covered by Information Age, Diginomica and Digitalisation World.
Our ERP client decided to follow the same successful plan as last year with quarterly articles dedicated to specific sales topics that tied into their business plan. So Q1 saw us drafting thought leadership editorials for them on the benefits of digitisation and how businesses can grow, even during a recession, and using technology to weather the anticipated economic storm.
Both of those topics seemed to really hit home with media as they sought content giving their readers positives to counteract the many negative news reports around the start of last year when there was a globally anticipated recession looming. We achieved plenty of mentions from January to April, including dedicated guest articles in Builders’ Merchant News and Professional Builders’ Merchants’ January 2023 issues, Wholesaler and Electrical Distributor’s March 2023 issue, and online coverage on Bdaily and Tech Native, plus others.
After the CEO of our Geneva-based cybersecurity client achieved his masters in law, we used the summer months to alert our media contacts to his ability to provide comment on breaking news around data breaches and cyber threats and attacks from both a technical and legal point of view, which the legal media in particular were interested in.
His opinionated comments on the legal challenges that generative AI like ChatBot would bring helped us to secure him 6 interviews with media such as Wall Street Journal, Law360, Corporate Counsel, InfoLaw and a guest spot on Tom Fox’s Compliance Network podcast. We also secured him 11 articles with legal media including LexisNexis, LexLatin, the Orange County Lawyer, New York Law Journal, Solicitors Journal, Legal IT Insider and The Barrister, plus security tech media such as The Last Watchdog and Cyber Defense Magazine. Other opportunities for that client over the summer included profiles in Cybersecurity Insiders and a showcase of its new free email security test product in Help Net Security.
Interviews on damp and mould for our smart home IoT sensor client with interviews: Housing Executive, GlobalData and Housing Digital and articles: Networking+, Housing Management & Maintenance and New Start Magazine.
We welcomed a new client to our portfolio in autumn; a grassroots movement of consumers in Europe that were introduced to us by our colleagues in Poland who we work with regularly as part of an international network of agencies.
This new client was working with local authorities and campaign groups to reduce smog in cities and urban areas. Their efforts had been recognised and rewarded with a finalist award placement and noted mention in the 2023 Earthshot Clean Air category, so our introduction to the UK media promoted this accolade and, with it, we secured national interest from The Times and BBC News.
We followed those national media up with interviews secured with the Evening Standard, European Interest and Notes from Poland, and securing the client as a podcast guest on Future Net Zero, as a Net Zero Hero. We also wrote and placed an article on their behalf in Air Quality News.
Our embedded electronics design client was invited to present on best practices at the 2023 Engineering Design Show in Coventry in October. Alongside inviting media to attend that presentation, we drafted a summary of the talk - Electronic design philosophy: Taking your product idea from doodle to design success – and wrote it up, using the PowerPoint slides, as an exclusive article for New Electronics, which should be going live any day now.
Our ERP client ended the year with a focus on avoiding greenwashing as it celebrating its continued sustainability efforts. We created and placed 5 articles for them with trade media including Wholesale Manager and Electrical Wholesaler, on using simple technologies, like implementing ERP, to make ESG and sustainability efforts easier and more successful.
We also worked on a great survey on the UK public sector’s challenges with digital employee experience (DEX) that our client in America had commissioned.
After focusing on partnerships with local authorities last year, our smart IoT sensor client turned its attention to providing connected sensors for student safety working with universities including Exeter and Canterbury Christ Church over the summer. We were able to write up those case studies as press releases, with the first one sent out in December.
For that same smart IoT sensor client, we also came up with angles for editorials around social housing complaints rising, which was reported widely in the news, and the threat from dampness and mould causing landlords to do more than just digitalisation to keep tenants safe this winter. We placed those with Housing Digital, Housing Executive and Networking+ and all of those are due to go live in Q1 2024.
Our embedded electronics design client cast its attention to new regulations coming in around IoT devices and medical devices, so we drafted a thought leadership article all about the art of avoiding obsolescence in those to ensure safe and continued use. That was covered by Med-Tech Innovation.
Our skills in writing award-winning entries for our clients were again a testament this year as our ERP client won Best Use of Technology at the North Worcestershire Business Awards.
As always we ended the year sharing unique and insightful predictions from our clients on everything from EV battery development to DEX, AI and even cybersecurity sentencing and laws that they foresee coming along in 2024. Coverage secured so far in December alone includes Electronic Specifier, Professional Security, What’s New In Electronics, SiliconANGLE and New Electronics.
We are looking forward to seeing more coverage of those coming in – Security Week and Lawyers Weekly are both confirmed - but we already have our eyes on finalising an exclusive profile interview for our EV design consultancy client with New Electronics.
So here is to duplicating and exceeding our 2023 successes next year!
