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How PRs companies and pros can use Big Data to their advantage

There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage...

April 18, 2018

Jas

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PR agency, Public relations services

No tags

The impact of PR on the bottom line

In response to the question about PR affecting the bottom line, I have put together this information. When trying to understand the impact of PR, you need to understand the main business goals. For example, “our overarching goal is to increase visibility outside the US with a focus on the UK” for a retail software...

March 9, 2018

Ranbir

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B2B Public relations, Effective press releases

measurement, PR advice and tips

375

Our list of top 20 UK tech journalists

Depending on which type of tech story you have, you should always approach a journalist that actually writes about the topic you’re pitching. For example, is your news about a new product or service, software, hardware, cyber security tool, smart home platform, digital app or something else altogether? All of those news items are technology-related,...

March 2, 2018

Nic

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Media relations management

media lists

598

Robotics themes for 2018 for marketing and PR teams

No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of...

January 26, 2018

Ranbir

Permalink

Technology

PR advice and tips

537

GDPR and PR agencies or teams

Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to...

January 17, 2018

Ranbir

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PR agency

PR advice and tips, PR tips

2818

7 mistakes to avoid when choosing a technology PR agency

If like many companies you’re planning ahead for the New Year, and are considering a fresh PR start for your business, then there are a few things that you will need to take into consideration before you hear any pitches. Whether you are a start-up looking to promote your services/products or an established company with...

December 21, 2017

Jas

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Advice

No tags

433

Christmas gift ideas for PR clients

Is it a good idea to give Christmas gifts to clients? It’s a tricky one as maybe you or they don’t celebrate Christmas, or is a branded pen really a nice gift, or do they really want to have lunch with you? Gifting for Christmas is an opportunity to wow your clients, though, some may...

November 23, 2017

Jas

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Advice

No tags

1146

Why is no-one buying from my website?

When you put your website together chances are that you did it as a way to generate more leads and increase your revenue. But what if you have found that your website isn’t doing as well as you hoped? You may wonder why no-one is buying from my website? If you do, then it could...

September 29, 2017

Jas

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SEO

online websites

914

6 reasons why your press release is garbage

Writing content for your business isn’t easy. This is particularly true when it comes to press releases. Many people may think that it is a simple case of writing up an article that gives some more information about your business, but it is more complicated than this. In fact, it is easier than you would...

September 18, 2017

Jas

Permalink

Effective press releases

Effective press releases, PR advice and tips

968

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How PRs companies and pros can use Big Data to their advantage

The impact of PR on the bottom line

Our list of top 20 UK tech journalists

Robotics themes for 2018 for marketing and PR teams

GDPR and PR agencies or teams

7 mistakes to avoid when choosing a technology PR agency

Christmas gift ideas for PR clients

Why is no-one buying from my website?

6 reasons why your press release is garbage

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