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Giving your healthcare tech story a breath of fresh air

Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…
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10 ways to use one piece of PR content

10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to service international technology PR clients well

How to service international technology PR clients well
Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
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A summary of 2020 – from a PR POV

A summary of 2020 – from a PR POV
2020 has been a year of intense change for businesses globally, so here’s a summary of how the year went for us……. The year started off brilliantly for the Vitis PR team as we all settled straight back into a busy January after a relaxing and quiet 2019 festive break. I’m sure the same is…
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The mainstream media, social platforms and President Trump

The mainstream media, social platforms and President Trump
The US election has been utterly fascinating. I've been following both candidates and they really have been different in their approaches with the media and social media. And even today when the Electoral Colleges declare Biden president-elect, President Trump is still saying that the election was rigged and he actually won as he got more…
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Top 10 Electric Vehicle (EV) business publications

Top 10 Electric Vehicle (EV) business publications
Where does your electric vehicle business want to be seen? Well if you work in a B2B EV firm, I guess on EV news sites as well as many cleantech, automotive, energy, electronics and more. They are all great sources of information. Below is a list of what we think are among the most influential…
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What is Digital PR?

What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
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How to create authoritative content

How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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