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The 10 best free AI tools for PR

The 10 best free AI tools for PR
Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed…
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The art of persuasion in PR

The art of persuasion in PR
To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes…
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An example of election PR for the EV industry

An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives that will impact the future of electric vehicles. We recently conducted a successful mini election PR campaign, and here’s what we advise if you are planning the same. Identify core messages and…
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Why PR is still a good investment during tough times

Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times.  An effective…
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The reinvention game: Why testing firms are embracing quality engineering

The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of…
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Capturing innovation: Exploring the fascination with photography tech firms

Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
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Why I hate random capitalisations

Why I hate random capitalisations
I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me…
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ChatGPT for writing marketing content: use it or bin it?

ChatGPT for writing marketing content: use it or bin it?
The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend and generate human-like text. There is no denying that this…
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What we expect, and are excited to see, at next week’s MWC 2024

What we expect, and are excited to see, at next week’s MWC 2024
Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompanied by tapas and beer networking events. Taking place…
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