Blog

Will the EU Copyright Directive be the end of Google News in Europe?

The new EU Copyright Directive is causing a lot of unhappiness. While it will affect us PR people, almost 4.5 million Europeans have signed a change.org petition to stop Article 13, the part of European copyright legislation created with the intent to better protect creativity and find effective ways for copyright holders to protect their…
Read more

12 free ways to support low budget PR efforts

Sometimes you need to persuade your bosses that PR is a worthwhile promotional activity, so one way is to try and do it yourself, get some traction and then ask, "can we now please ask the PR professionals, who will be able to do the same or probably better much more efficiently?" If you want…
Read more

What is core PR content and what can I do with it?

Having a core piece of content can help interest media and open up both coverage and other marketing and social media opportunities. But what is a core piece of content? A press release about a brand new technology is a core piece of content, as is an in-depth technical article that breaks down a hot…
Read more

Cool Asian start-ups with launches/demos at CES 2019

Kicking off this week in Las Vegas is the 51st annual Consumer Electronics Show (CES) – the biggest technology trade show in the world. Acting as a showcase for some of the most eagerly anticipated and awaited, and innovative developments in technology products to watch for over this coming year, CES 2019 runs from 8th…
Read more

10 European industry analysts worth watching

Analysts are both unbiased experts in their specific area, and influencers that many companies seeking services or products related will contact for recommendations, so they act as a new customer and business lead. Not only do analysts research and write reports on businesses and industry trends, but they also interview company spokespeople, like journalists do,…
Read more

Smart home predictions for 2019

We’ve come a long way since the first smart home device. It’s believed to be the ECHO IV and the Kitchen Computer, built in 1966 by Jim Sutherland. Although the machine weighed approximately 800 lbs and filled four large (6’ x 2’ x 6’) cabinets, it could compute shopping lists, control the home’s temperature and…
Read more

Why won’t this blogger write about my product for free?

Some brands think just because they have invented the best thing since sliced bread, then everyone and his dog will want to write, blog, Youtube and Insta about their product/service. Alas, getting the right influencer on side, particularly before any potential competitor does, is not simply a case of telling them about your product/service. In…
Read more

How PRs companies and pros can use Big Data to their advantage

There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
Read more

The impact of PR on the bottom line

In response to the question about PR affecting the bottom line, I have put together this information. When trying to understand the impact of PR, you need to understand the main business goals. For example, "our overarching goal is to increase visibility outside the US with a focus on the UK" for a retail software…
Read more