Blog

Electric vehicles: cleantech dream or reality?

In our work on clean technology and automotive PR, we've been working Simon Wittenberg. Here's a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

Read more

Fashion highlights from the Royal Wedding

Even though we are not the Royal Wedding PR agency (our statement about this was an April Fool's joke, please stop calling us!!), we've all been watching and have to put in our own fashion comments, as even tech PRs like fashion.

Read more

The ideal pitch to the press – part 10: time sensitive

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it…
Read more

Gadget Show Live 2011 – sneak peek

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of stands packed with the most exciting technology – there's something for everyone. Greta, the latest member of our team working on consumer technology PR went to the show preview. Here are a…
Read more

The ideal pitch to the press – part 9: summarise

Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last but not least, are just as important as our first two tips…so be sure to pay particular attention to them if you want your pitch to be a success: 9. NUTSHELL SUM…
Read more

The ideal pitch to the press – part 8: attachments

So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your pitch to their website? 8. INCLUDING ATTACHMENTS: This is a no-no. Your pitch should have everything in the email body itself. URLs should be included with…
Read more

The ideal pitch to the press – part 7: preamble

So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning your pitch and giving it context: 7. OMIT PREAMBLE: In just a few sentences, answer the five w’s. These are the most important questions to be answered by anyone writing an article…
Read more

PR agency wins Royal Wedding PR contract

Solihull, 01/04/2011. Vitis PR has been selected as the PR agency of choice for the Royal Wedding.  The team will be providing up to the minute news in the run up to the wedding and will be helping the Palace’s internal PR team who are overwhelmed with media and information requests.

“We are delighted to be asked and believe that even though our strength is technology PR, we can bring our enthusiastic and full-of-ideas PR team in to help Wills and Kate with publicity,” said Ranbir Sahota, Director, Vitis PR.

Read more

Top April Fool’s Day Office Pranks

April Fool's Day pranks were high on our list of topics of conversation yesterday. Here are our thoughts on the top ten office pranks to play on colleagues and your boss, this April Fool's Day: Put signs on all the exit doors saying "Please use other door". Poke holes in the paper / plastic cups…
Read more