Technology VC – Mercia Fund Management

Technology Venture Capital fund manager Mercia Fund Management (MFM) appointed Vitis PR in October 2011, and the agency supported the VC until its recent listing on AIM in December 2014. Sample of success includes the first year of the engagement, when the agency:

  • Raised the profile of its Enterprise Investment Scheme (EIS and SEIS) funds with high-net worth individuals
  • Attracted companies looking for funding
  • Educated targets on the S/EIS through thought-leadership around investing in the technology sector, company profiles, news-jacking and investment announcements
  • Helped Mercia reach investors and companies looking for investment by improving clients position in online searches
  • Helped Mercia meet its funding targets early as an increasing number of investors is approaching the fund directly
  • In the first 19 months of engagement, 160 media mentions including 7 in the Financial Times and 5 in The Sunday Times
  • Was instrumental in increasing annual web traffic by 49%

The client benefits were clear:

  • Mercia's first SEIS fund was oversubscribed and closed early. In the past it has taken several months before a fund is fully subscribed, but strong interest in the second SEIS fund meant that it could be closed in just a few weeks
  • Mercia has made more investments in the last 12 months than in any other time in its seven year history.

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