Finding an agency that understands your business and any potential challenges you face is important to helping deliver the results you want. Selecting an agency that can do both can make all the difference between startup success and market obscurity, which is why this blog explains just how the team here at Vitis PR has established itself as the best choice for tech companies that want real commercial outcomes and true brand awareness with the right media contacts.
Award-winning tech expertise
Vitis PR is an award-winning UK technology specialist public relations agency. Each consultant on our team has a minimum of 10 years of PR experience from roles in consultancy, in-house positions, or journalism. We are a stable, safe pair of hands as most of our team has been part of Vitis PR for over 12 years now. Founded in 2006 to serve technology companies of all sizes from a non-London base, our work has gained exposure in both specialist and mainstream media, online and offline, for all of our clients.
The best team, not just the available team
We are a close-knit team with specialisms in different areas of technology. Whether you are a software provider, run an IoT network of mobile devices, manufacture medical devices for hospitals, or anything else, we will have in-house knowledge to help tailor campaigns to suit your individual needs. We have a very low staff turnover, and the people you meet in your first meeting will be the same team who will work on your account. There is no bait and switch from seniors to junior staff members here at Vitis PR.
Thanks to having teams made up of experts – account directors, account managers, associates and writers – our clients always receive support from the best team for the job, not just the available team.
What sets Vitis PR apart?
However, what truly sets Vitis PR apart from traditional PR firms is our lean business model, expertise and passion for telling a technology story. Not only does our team comprise a senior-level team of highly experienced individuals with specialisms in every aspect of technology, but being based in the Midlands and Scotland means our overheads are kept low. We work from virtual offices, with international agency partners, and this model allows us to offer affordable, high-quality PR services without sacrificing expertise or results. We also work with international agency partners, meaning we have tried-and-tested systems and processes in place to coordinate multi-country campaigns.
Core services we Vitis PR offers that will drive results
Vitis PR provides a range of services tailored specifically for technology businesses:
- Media relations: building strong ties with technology, business, and mainstream media
- Content creation: from press release drafting or researching and putting together industry whitepapers, to supporting your marketing team with blog posts, landing pages, newsletters and website content
- Thought leadership: positioning your executives as industry experts through strategic content placement
- Analyst relations: establishing credibility with key industry analysts and research firms
- Event PR: maximising exposure from industry events, product launches, and company milestones, or negotiating speaker opportunities, and managing stands or competitions
- SEO and social media: coordinating digital PR strategies that improve online visibility
- Awards: Identifying relevant awards, drafting award-winning entries, and creating supporting evidence packs
PR case studies of tech startups and established businesses
The proof of any PR agency's worth lies in the tangible results they deliver for their clients. Vitis PR's track record speaks volumes about their ability to drive real commercial impact for technology businesses of all sizes. See here for our client testimonials and case studies showing what we have done for a range of technology brands: https://www.vitispr.com/portfolio-technology-pr-agency/#case-study
Measurable impact from PR across diverse tech sectors
Vitis PR's client portfolio spans the entire technology ecosystem, from enterprise software to consumer gadgets, demonstrating our team’s versatility and deep sector knowledge. We’ve worked with companies that offer artificial intelligence, managed services, software testing and quality assurance, metadata software, smart home solutions, electronics, cybersecurity, healthtech services, data monitoring, open source, M2M and IoT, and mobile devices, telecoms and networking infrastructure, plus consumer technology including VR and 360 degree action cameras, and wireless speakers. Vitis PR has also won PR consultancy and PR campaign awards, from the likes of the CIPR.
Frequently Asked Questions
What makes Vitis PR the best tech PR agency in the UK?
Vitis PR combines award-winning expertise with a cost-effective business model that benefits clients. Their lean structure keeps overhead costs low, allowing them to provide high-quality PR at an affordable price. Every consultant has extensive experience from PR consultancy, in-house roles, or journalism, ensuring your campaign is led by experts, not junior staff.
How does Vitis PR work as an extension of corporate marketing teams?
Vitis PR works as an extension of corporate marketing teams, aligning with in-house efforts to strengthen communication and marketing strategies, particularly for B2B and technology companies. As a true partner, the agency integrates into the client’s team to deliver tailored public relations (PR), search engine optimization (SEO), and social media support. With experience across multinational campaigns, Vitis PR collaborates with lead agencies in regions like the US, China, Poland, and Germany - or takes the lead itself to ensure consistent messaging and impact across global markets.
How does Vitis PR help tech startups grow?
We know startups need to make an impact quickly to build credibility. We recommend doing this with simple steps, such as
- Strategic positioning that sets your technology apart from competitors
- Media connections that secure coverage in both trade and mainstream outlets
- Thought leadership opportunities that establish founders as industry experts
- Integrated campaigns covering media relations, analyst outreach, and digital PR
- Measurable results that directly assist fundraising and customer acquisition goals
What sectors does Vitis PR specialise in?
Our experience ranges from hardware and software start-ups to established players, with particular strength in:
- Enterprise software and SaaS solutions
- Cybersecurity and data management
- Consumer technology and gadgets
- Clean tech and sustainability solutions
- 3D printing and manufacturing technology
- Telecommunications and connectivity
- Financial technology and payments
How quickly can I expect to see results?
Based on our case studies, we hope you’ll see that our team delivers almost-immediate results. The Arevo campaign generated significant coverage and £2 million in pre-orders within just 9 days of the launch, thanks to us spending the time needed to get into details about the product and pre-planning our launch stages to maximise exposure. Most clients see media coverage within the first 6-8 weeks after we have set the team up and gotten to know them – we like to become part of your team as that helps us to sustain momentum building over longer-term relationships.
What makes Vitis PR’s approach different from other PR agencies?
Vitis PR is a specialist technology and B2B agency delivering PR through a senior-only team, ensuring clients benefit from deep sector knowledge and media experience. Unlike larger agencies with high overheads and junior delivery, Vitis offers a lean, experienced model tailored to fast-moving tech, telecoms, and high-growth businesses. The agency embeds closely with in-house teams, offers flexible engagement options, and focuses on meaningful coverage and clear outcomes rather than volume or vanity metrics.
Choose Vitis PR for your tech business
In today’s crowded technology market, effective communication of your value is often the key to success. Vitis PR has proven time and again that we can turn complex technology stories into engaging narratives that drive real business results. Our almost 20-year history of helping international clients succeed in the UK market, along with a depth of understanding in a wealth of both B2B and consumer technology sectors, makes us your ideal partner, especially if you are an ambitious tech company aiming for market leadership.
One of our clients has been with us from the very start and, despite securing multiple UK and international business wins, which saw us expand our operations, Vitis PR is proud to have maintained the personal service and expert attention that distinguishes us from larger, less personal agencies.
For tech businesses serious about achieving measurable PR results that support commercial goals, we offer a unique mix of expertise, efficiency, and proven success. So, if you are ready to transform your tech business into an industry leader with real market presence, visit www.vitispr.com to see how our award-winning team can help drive your success.
