We’ve guided numerous international companies through successful UK market entry with targeted PR campaigns. Here’s what we’ve learned – and how a network of specialist PR partners worldwide help us to deliver even better results.
Over the past few years, our Birmingham, Midlands and Fife, Scotland-based PR team has had the privilege of working with ambitious international companies entering the UK market. From innovative software solutions and IoT platforms to data intelligence tools and advanced technology providers, these brands arrived with strong products but faced the classic challenge: standing out in one of the world’s most competitive and media-savvy markets.
Examples of international firms benefitting from UK PR efforts
Take, for example, a pioneering Danish security system supplier. This client was well-known in Denmark, but didn’t have a lot of media coverage before working with us in the UK or with English-language international publications. We worked directly with the client and focused on building media awareness of this secure Multi-Party Computation specialist, especially across the security, IoT and financial sectors. Just some of our coverage successes with this client includes IoT Insider, Beta News, Quantum Computing Report, SC Magazine, Security Week, IoT Now, Financial IT, Fintech Finance, IDTechwire, TEISS, Securities, Biometric Update. Electronic Products Design & Test, Electronics Specifier, EE News Europe, ElectroPages, Components in Electronics, Finextra, and European Business Review.
Another client, a French pioneer in low-power connectivity technology, needed to educate the UK market on the potential of massive IoT deployments. The client project was managed by one of our agency partners in France, and we worked with them to craft a narrative that resonated with both telecom and smart-city audiences, resulting in prominent features in national and specialist publications, along with speaking opportunities at key industry events.
Just some of the coverage we secured for them in the first 12 months included Light Reading, REthink Research, Land Mobile, Omnisperience, eeNews Europe, Capacity Media, New Electronics, IoT Now, Yahoo News, Mobile World Live, EE Times, Enterprise IoT Insights, IoT Business News, IoT Global Network, TelecomPaper, Power Electronics World, Data Economy, Energy Management, Electronic Specifier, Technology Business Today, Networking+, Total Telecom, Developing Telecoms, Computer Weekly Silicon and IoT Now.
We have worked with a Polish agency on more than one client campaign. A few years ago, we supported them on a seed funding announcement for a Krakow-based distributed analytical database, designed for big data. We secured coverage of that news release with TechRound, Tech.eu, Pulse 2.0, The Recursive, EU StartUps, Emerging Europe, Tech Funding News, CityBiz, Sifted, and Warsaw Business Journal.
More recently, we worked with the Polish agency on introducing another Krakow-based software development company specialising in mobile apps and platforms to selected UK media. We reviewed the content available and selected a few good media outlets then drafted individually tailored pitches offering, and securing, bylines in TechRadar and Intelligent CIO Europe, interviews with Tech.eu and New Electronics, and a profile highlighting their unique selling points in pan European IT Reseller.
Working within an international PR agency network with trusted partners
When we first started working with international PR agency partners way back in 2006, we supported a German agency with one of the biggest and internationally recognised German telecommunications companies. When they first approached us, they had already achieved strong traction in their home country and surrounding region, but still needed to build credibility and visibility with UK and English language European journalists. So, to introduce them to the media and help them promote a new white label smart home solution, we designed a focused campaign that combined thought leadership, strategic media outreach, and targeted events.
Through in-depth articles and interviews, pitching them as speakers at key events and regularly releasing news, we helped them secure coverage in key outlets such as The Financial Times, BBC, Computer Weekly, Engadget, Smart Homes, and TechRadar, while positioning their leadership as go-to experts in UK media including TelecomPaper, TelecomTV, IoT Now, Essential Install, Verdict, The Fast Mode, Advanced Television, ESG Today, and Hidden Wires. Within months, the campaign delivered measurable brand awareness lift and opened doors to several major UK enterprise conversations.
We don’t just support our international agency partners with campaigns and projects, we have also helped them in localising flagship product announcements and one-off news releases. One example is a Spanish enterprise tokenisation platform for digital assets, while others included 3D printing and manufacturing firms.
Another one-off PR campaign that we assisted in securing coverage of with UK media was for a Central European tech training and talent powerhouse that operates coding bootcamps and specialised IT training to bridge the digital skills gap. Since their offering was so niche, we focused on securing interviews and bylines to showcase their expertise and what they offered education-wise for those seeking to upskill.
During the short project that we supported our international PR agency partners on this client account, we achieved 10 articles in media including FE News, Beta News, European Business Review, CEO Digital, London Business Journal. WeAreTheCity, HR Review, She Can Code, and an interview with Ed Technology.
These successes, and so many more than we could cram into a short blog like this, have all only reinforced something important, which is that local market knowledge makes all the difference.
The reality of international PR
The UK has its own rhythms and particular journalists who cover certain beats, a distinct business culture, and nuances in how stories are told. What works brilliantly in Scandinavia, France, Germany, or the United States often needs careful adaptation to land well here in Great Britain.
The same principle applies in reverse. Even the best UK-focused agency cannot replicate the depth of relationships, cultural insight, and day-to-day media landscape knowledge that a specialist local team possesses in their own country. Attempting to stretch one team across multiple markets usually results in campaigns that feel “imported” rather than native – and the results reflect that.
The power of a trusted international PR network
This is exactly why we’ve built close, long-term working relationships with outstanding independent PR agencies across Europe, North America, Asia, and beyond. These are not just “partners on paper” – they are friends and collaborators who operate with the same high standards and results-focused approach we do in the UK.
When our clients achieve their UK goals and naturally ask, “What about Germany? The US? Singapore or the Middle East?”, we don’t try to be everything to everyone. Instead, we make warm introductions to the best local PR experts for that specific market – specialists who live and breathe their local media, understand the regulatory environment, and have the trusted journalist relationships needed for fast, authentic impact.
The beauty of this international PR model is that the client benefits from genuine local expertise in every market while enjoying coordinated support and a consistent overall brand story.
Key benefits of a networked approach
- Faster, more authentic results: Local teams already know the right journalists and editors personally.
- Culturally relevant messaging: Campaigns resonate because they’re created by people who understand the market from the inside.
- Seamless coordination: We can continue acting as the central point of contact and brand guardian if the client prefers one agency relationship.
- Cost efficiency and higher ROI: No team is spending months learning a new market from scratch.
- Consistent yet locally optimised brand voice: Your core story remains intact while being tailored for maximum impact in each country.
Real-world examples of cross-border success
We recently supported a US-based software infrastructure company that first worked with us on their UK launch. After strong results in the UK, they wanted to expand into the DACH region. We introduced them to our trusted German partner agency, who quickly secured coverage in top-tier business and technology titles that would have been difficult to access from outside the market. The client told us the hand-off felt completely natural and the results were immediate.
Similarly, an Asian manufacturing technology innovator used our UK expertise for their UK entry and then leveraged our network for targeted campaigns in both the United States and another key European market. Each local team delivered native-level impact while we helped maintain narrative consistency across all activities.
Are you ready yet to grow beyond one market?
If you’re an international brand considering your UK market entry or expansion, we would love to explore how our team can help you achieve similar results here in Britain.
And if you’re already thinking several moves ahead – about Germany, the Nordics, the US, France, Asia, or anywhere else – we can help you build the right team in each location through our carefully selected network of specialist PR agencies.
The strongest global PR strategies aren’t built by one agency trying to cover the world. They’re built by connecting the very best local experts in each market.
Whether your immediate focus is the UK or a multi-market rollout, we’ll be honest about the best approach for your specific goals, and we have a network of international agencies to help you tell your story, no matter which country you are looking to expand into. We have the media relations that will help you tell your story, both in the UK and wherever your ambitions take you next.
FAQ
What types of international companies does Vitis PR support in the UK?
Vitis PR works with international technology and B2B companies entering the UK market, including software providers, IoT platforms, cybersecurity firms, telecoms companies, data intelligence providers, manufacturing technology businesses, and SaaS companies.
How does Vitis PR help overseas companies enter the UK market?
Vitis PR supports international brands with UK media relations, thought leadership campaigns, strategic PR planning, news announcements, bylined articles, interviews, event speaking opportunities, and targeted outreach to UK and European journalists.
Why is local UK PR expertise important for international companies?
The UK media landscape has its own business culture, journalist relationships, and editorial expectations. Campaigns often need adapting for British audiences, and local PR expertise helps international companies communicate more effectively with UK media and customers.
Does Vitis PR work with international PR agencies?
Yes. Vitis PR works closely with independent PR agencies across Europe, North America, Asia, and other regions to support clients with coordinated international campaigns and local market expertise.
Can Vitis PR support multi-market PR campaigns?
Yes. While Vitis PR focuses on the UK market, the agency also works with trusted international PR partners to help clients expand into additional regions including Germany, the Nordics, France, the United States, and Asia.
Which industries has Vitis PR secured media coverage in?
Vitis PR has supported campaigns across sectors including cybersecurity, telecommunications, IoT, fintech, smart cities, software development, data analytics, manufacturing technology, and digital skills training.
What media coverage has Vitis PR secured for international clients?
Campaigns have achieved coverage in publications including TechRadar, Computer Weekly, EE Times, IoT Now, The Financial Times, BBC, Tech.eu, SC Magazine, Mobile World Live, and many other UK and international technology media outlets.
Does Vitis PR help with UK technology media relations?
Yes. Vitis PR helps international companies build relationships with UK technology journalists, business publications, trade media, and industry influencers through targeted media outreach and thought leadership campaigns.
Can Vitis PR help international brands localise their messaging for the UK?
Yes. Vitis PR helps adapt messaging, content, and campaign narratives so they resonate with UK audiences, journalists, and industry sectors while maintaining a consistent international brand voice.
Why do international companies choose a networked PR approach?
A networked PR model gives businesses access to local expertise, established journalist relationships, culturally relevant messaging, and coordinated support across multiple countries without relying on a single agency to manage every market.
Image source: DALL-E
