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The ideal pitch to the press – part 9: summarise

The ideal pitch to the press – part 9: summarise
Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last but not least, are just as important as our first two tips…so be sure to pay particular attention to them if you want your pitch to be a success: 9. NUTSHELL SUM…
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The ideal pitch to the press – part 8: attachments

The ideal pitch to the press – part 8: attachments
So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your pitch to their website? 8. INCLUDING ATTACHMENTS: This is a no-no. Your pitch should have everything in the email body itself. URLs should be included with…
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The ideal pitch to the press – part 7: preamble

The ideal pitch to the press – part 7: preamble
So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning your pitch and giving it context: 7. OMIT PREAMBLE: In just a few sentences, answer the five w’s. These are the most important questions to be answered by anyone writing an article…
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PR agency wins Royal Wedding PR contract

Solihull, 01/04/2011. Vitis PR has been selected as the PR agency of choice for the Royal Wedding.  The team will be providing up to the minute news in the run up to the wedding and will be helping the Palace’s internal PR team who are overwhelmed with media and information requests.

“We are delighted to be asked and believe that even though our strength is technology PR, we can bring our enthusiastic and full-of-ideas PR team in to help Wills and Kate with publicity,” said Ranbir Sahota, Director, Vitis PR.

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Top April Fool’s Day Office Pranks

Top April Fool’s Day Office Pranks
April Fool's Day pranks were high on our list of topics of conversation yesterday. Here are our thoughts on the top ten office pranks to play on colleagues and your boss, this April Fool's Day: Put signs on all the exit doors saying "Please use other door". Poke holes in the paper / plastic cups…
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Did you beat the queues and get your iPad 2

Did you beat the queues and get your iPad 2
I thought I'd check out the queues for iPad 2 in Birmingham's Bullring and Solihull's Touchwood shopping centres and I wasn't overly shocked. I reckon at 1pm, so 4 hours before it went on sale on Friday 25 March, there were 200 people in Brum and 80 in Solihull waiting to get their mitts onto…
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The ideal pitch to the press – part 6: positioning

The ideal pitch to the press – part 6: positioning
So, following our last five tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning your pitch and giving it context: POSITIONING: summarise your entire pitch in the first sentence and be sure to give it context. Basically, this means explaining to the journalist why you have…
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The ideal pitch to the press – part 5: everyday news

The ideal pitch to the press – part 5: everyday news
Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of your conversation while ensuring the journalist will want to open and read your pitch in the first place by giving it a short, to the point subject line that explains your pitch…
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The ideal pitch to the press – part 4: subject lines

The ideal pitch to the press – part 4: subject lines
So you now know to draft a pitch in an informal way, being careful when you send it and how but what’s the next step in ensuring your pitch is one a journalist will want to open and read in the first place? 4. HEAD ON: Your subject line should be short and to the…
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