Today I went along to the West Midlands IT Showcase at Millenium Point in Brum. Lots of dynamic companies and some interesting public sector initiatives were there to help Midlands SMEs make the most out of technology to improve their businesses. The following were worth a visit…and the event is still on till 7pm tonight, so not too late to attend.
We’ve been really busy and Nadine, who does our admin is off at the mo, so we got a temp in…also called Nadine, a PhD holder who’s filling in time until she gets a job. At the end of her first stint in a PR agency, we got her to summarise what she’s done for us, so if you’re thinking of going into PR admin, here’s what you may be expected to do.
Generally speaking, administrative assistants are responsible for a variety of administrative and clerical duties necessary to run an organisation efficiently. They serve as information and communication managers for an office; plan and schedule meetings and appointments; organise and maintain paper and electronic files; manage projects, conduct research, and disseminate information over the phone, email or websites.
E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.
The trouble is that thousands of other companies have had the same idea.
I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.
June was a mega busy month for our Midlands technology public relations agency. We worked on something a bit different this month. We PR’d the launch of Aldridge Prime, a new development of work and living space. A launch event for local businesses and residents attracted lots of attention and media coverage including one front cover and newspaper articles in all relevant local media. I’ve never been in a court house.
We started work recently with a new client that specialises in accessories for everything mobile (that’s phones, laptops, iPads, you name it) and thinking about the kind of people using our client’s products got me thinking about the kit we use in our tech PR agency.
Being a technology PR agency, we love trying out new ways to use technology and I’ve been using my shiny new iPhone 4 for a while now together with an iPad to see if I can leave the laptop at home when travelling