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Tips from Meet the Media event

Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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Six public relations mistakes to avoid

Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so.  However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have their fair shares of public relations disasters as well. Even if you’re working with a PR…
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Vitis blog recognised as a Top 100 PR Blog

Our blog has been recognised as a Top 100 PR Blog For Public Relation And Marketing Communication Pros. The guys at Feedspot, a news and blog reader used by over one million users globally, contacted us to let us know. We asked how the rankings were determined and were told that the blogs are ranked…
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Round up of 2016 banking breaches – PR example of list use

Listicles are definitely useful to attract readers - whether they are top 10s or 5 tips, they are a great PR tool. Anyway, to help you out if you are writing about cybersecurity in the banking sector, feel free to use our list, but do give us a mention please. If you are planning to…
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Are comments a good tactic in PR?

Over the last month, we've secured comments for our clients in The Register, Daily Telegraph, USA Today, Computing, International Business Times and plenty more publications. Comments are one tactic used to increase company and person name recognition across a number of publications quickly, establishing our spokespeople as experts linked to a specific topic, be it cyber…
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Is MOZ more important than circulation figures now?

So on the media database I use, I have started to see MOZ scores mentioned when the circulation figures are unavailable, so what's happening? First of all, some publications might not be comfortable giving out the circulation figures – they might have various reasons to do so - one of them might be that the…
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Considerations for a LinkedIn sponsorship campaign

With the news of sponsored emails now available from LinkedIn is now the time to start a B2B campaign via this social platform? Here I look at some of the things to consider when launching a campaign on LinkedIn to open up a new audience that is not necessarily following your company already on LinkedIN. LinkedIN sponsorship…
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6 tips on how to write winning award entries

As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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Five cool IoT products

We love the smart home at Vitis PR. We have  PR and SEO clients who are heavily invested in the Internet of Things sector, and let's just say, that the devices that are coming out to make our lives easier get us all excited. So we decided to do a round up of relatively new…
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10 most influential business technology publications in the UK

Where does your business want to be seen? Well if your in a technology business that is B2B, I guess on business technology news sites, which are a great source of information . Below is a list of what we think are among the most influential and must read tech publications that break news, cover…
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