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Our top 10 tips on drafting engaging blog posts

December 17, 2010

Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3…

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What to put in a press release

December 12, 2010

Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.

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New website and blog design for Solihull PR agency

December 5, 2010

Feels like an age since last posting on our blog. We’ve been really busy with our clients and also redesigning our PR agency…

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Tailor your CV to get a job in technology PR

December 5, 2010

We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There's a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.

A major problem I have with a lot of CVs is that the writers haven't even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn't just a copy and paste job.

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What does a PR agency do?

December 5, 2010

I get asked this a lot. So here's a quick view - comments welcomed.

Updated 28/9/12.

A PR agency works for its clients to create a positive perception of the client's products and services. Specifically they will provide services such as the following. We've also added examples of real deliverables that clients can expect against some tactics:

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PR training feedback from our clients

December 5, 2010

One of our clients talks about the tailored PR training and coaching day we ran recently

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Midlands PR agency offers DIY PR packages for regional companies

December 5, 2010

We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here's our press release about the service:

Midlands PR agency offers PR packages for Midlands technology companies

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Twitter is a one way street (mostly)

December 5, 2010

Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.

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PR Really Helps in a Down Economy; Outsourcing PR is Best

December 5, 2010

Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest. 

You need to keep the buzz going! 

So outsource your PR to a boutique firm who runs lean, but smart.

Here's the article:

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UK software development competition

December 4, 2010

Our PR agency is currently working on promoting a competion for software developers to develop a Rich Internet Application using Magic Software's uniPaaS.

Here are the details:

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