Blog

Valentines day news – our favourite stories

Here’s a roundup of our favourite Valentines Day stories. We believe that they’ve been dreamt up by PR agencies or companies. Share your love with not just that special one but create a Valentine’s Youtube slide show. Valentine’s Day is the start of breeding season for birds and coincides with National Nest Box Week. Nokia‘s...
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Realwire’s campaign to reduce PR spam

Got this today from Realwire, sounds like it would be worth signing up to:

An Inconvenient PR Truth – a campaign to reduce PR spam

Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.

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Media Revolution – BBC 2 programme

Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: “Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the...
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Vitis PR agency September update

Long time no blog. 

September certainly has been a busy month. We got short-listed for the CIPR PRide award for our work for the ICT Cluster.  Our for the West Midlands ICT Cluster is based on traditional media, social media and event support.

We have finished creating a new identity for an electronics design consultancy and started PR work for them highlighting their presence at the Embedded systems conference next week.  Our client’s new website and PR activity is leading to an increase in the amount of search and direct traffic they receive. Actually, we are using SEO techniques that we are implementing on own own site to gain Google page one rankings for terms such as PR agency and technology PR agency.

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It’s snow joke! Using the weather in PR

So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.

Brits love weather related news. I put snow into Factiva today and looked through the first page’s results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:

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