The ideal pitch to the press – part 2: timing
Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring…
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The ideal pitch to the press – part 1: talk don’t pitch
All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:
… Read MoreA great day for our tech PR agency
The 22nd February 2011 has been a pretty darned good day for us, so as it’s 21.20 pm and definitely time to knock…
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Coventry is a technology hotspot
Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of…
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Why we love technology PR
Wow, what a great week! It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.
We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.
… Read MoreLooking for a Birmingham PR agency?
I did a little experiment to see what companies could do to find a Birmingham based PR agency - giving myself five minutes, I went searching. My first stop was Google. I entered Birmingham PR agency and found three actual Birmingham agencies. The rest of the search results were directories with listings of agencies, one flash based site that I couldn't view on my phone and one Leicestershire agency.
… Read MoreWatch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out
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Mobile Fun on TV, in print and on the web
TV, print and online coverage for mobile and tech accessories retailer
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