credativ has just announced that it joined the Linux Foundation. We wrote and distributed and sold in the news to targeted media. We also arranged a face to face meeting with a leading open source journalist who we hope to provide more stories to in the future. Here are a few of the sites that…
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Valentines day news – our favourite stories
Here's a roundup of our favourite Valentines Day stories. We believe that they've been dreamt up by PR agencies or companies.
Virtual PR agencies cut PR costs
The stories of doom and gloom abound: as we start 2009, we are seeing job cuts and businesses going out of business and a general economic slow down. Public relations services as with any marketing services can be the first to be trimmed, subjected to frozen budgets or cut completely. However, PR can benefit companies in a downturn by keeping their profile high, maintaining customer and investor trust, communicating positively with their audiences and keeping the company name in the headlines without the associated high cost of other marketing communications methods. Now is probably the perfect time to reassess any 2009 PR campaign.
West Midlands IT Showcase
Today I went along to the West Midlands IT Showcase at Millenium Point in Brum. Lots of dynamic companies and some interesting public sector initiatives were there to help Midlands SMEs make the most out of technology to improve their businesses. The following were worth a visit...and the event is still on till 7pm tonight, so not too late to attend.
Some of the daily tasks of a PR agency administrative assistant
We've been really busy and Nadine, who does our admin is off at the mo, so we got a temp in...also called Nadine, a PhD holder who's filling in time until she gets a job. At the end of her first stint in a PR agency, we got her to summarise what she's done for us, so if you're thinking of going into PR admin, here's what you may be expected to do.
Generally speaking, administrative assistants are responsible for a variety of administrative and clerical duties necessary to run an organisation efficiently. They serve as information and communication managers for an office; plan and schedule meetings and appointments; organise and maintain paper and electronic files; manage projects, conduct research, and disseminate information over the phone, email or websites.
Six reasons your press release gets binned
As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.
E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.
The trouble is that thousands of other companies have had the same idea.
I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.
Month in the life of a PR agency admin assistant
We asked Nadine, who looks after our admin, to write about what she's been up to this month. "This month has been a very busy one for our PR agency with the addition of several new clients. But with it has brought the opportunity to learn new skills, including things I never thought possible without…
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SME technology sector in the Midlands
If you want to find out about initiatives for Midlands technology companies, sign up for the ICT Cluster's newsletter.
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Mega busy June for our PR agency
June was a mega busy month for our Midlands technology public relations agency. We worked on something a bit different this month. We PR'd the launch of Aldridge Prime, a new development of work and living space. A launch event for local businesses and residents attracted lots of attention and media coverage including one front cover and newspaper articles in all relevant local media. I've never been in a court house.
Links and PR
Many people, including those in public relations agencies, do not realise the importance of using links and which types of links are the most valuable. With some research and discussion it should be possible to add client links into your PR campaigns.