The ideal pitch to the press – part 8: attachments

So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your pitch to their website?

8. INCLUDING ATTACHMENTS:

This is a no-no. Your pitch should have everything in the email body itself. URLs should be included with a description of what they are and where they lead and graphs and images should not be necessary within a pitch. If the journalist likes your pitch and wants any more information, they will email you back or call to ask for it. This then informs you that they are open to your pitch, so can be used to ascertain success prior to speaking to the journalist a few days after sending your pitch – as per top tip 3.

Next week, our last two tips give you the final information on ensuring yours is the ideal pitch.
Here’s the rest of the series:

  1. The ideal pitch to the press – part 1: talk don’t pitch
  2. The ideal pitch to the press – part 2: timing
  3. The ideal pitch to the press – part 3: contact
  4. The ideal pitch to the press – part 4: subject lines
  5. The ideal pitch to the press – part 5: everyday news
  6. The ideal pitch to the press – part 6: positioning
  7. The ideal pitch to the press – part 7: preamble
  8. The ideal pitch to the press – part 8: attachments
  9. The ideal pitch to the press – part 9: summarise
  10. The ideal pitch to the press – part 10: time sensitive
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