How to service international technology PR clients well
Multi-country companies need multi-country PR support if they want to raise awareness internationally to attract new partners and generate customer leads. To reach…
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What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy…
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How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that…
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Getting to grips with IR35 for PR freelancers
I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith…
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Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who…
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Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian.…
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5 tips for e-commerce business PR
As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for…
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Three big trends media are talking about now
What topics are the media talking about most right now and what are they likely to be interested in hearing more about from…
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How to get into The Financial Times newspaper
How many times have you been approached by a potential client or a member of the management team who wants a guarantee that…
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10 top UK retailing technology journalists
Whether working for a bricks and mortar High Street retailer or an e-commerce brand, there are a variety of retail media titles that you…
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