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B2B Public relations

B2B Public relations

press release calendar template

Press release calendar schedule template for 2013

December 21, 2012

Tis the season to be jolly……so our gift to all the people who visit our blog, follow and share our content is a…

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Measuring PR - not all coverage is equal

Five quick tips to set up PR share of voice of monitoring

September 6, 2012

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement - which unfortunately is probably one of the trickier aspects of PR. …

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pie-chart

Share of Voice in PR – the quality of clippings conundrum

August 20, 2012

Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your…

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iStock

List of upcoming IT and technology awards for 2012

July 27, 2012

Entering an IT award takes time, effort and isn’t very cheap, so why bother? It’s not all just about good PR and getting…

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blowing our own trumpet

B2B news round up Q2 2012 – what we’ve been up to

June 27, 2012

We can hardly believe it’s almost July. I guess you could say we’ve been too busy here to even look at the clock…

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evida low carbon

PR for low carbon vehicle events

October 14, 2011

A range of auto and low carbon events ran recently, and we wanted to share our event’s success for one of our clients Evida.…

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How to write a good award entry

August 4, 2011

I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:

  • Online Retail Awards – winner
  • Mobile News Awards – winner
  • IoD Young Director of the Year Midlands – winner
  • IoD Young Director of the Year National – finalist (will find out in September!)
  • National Business Awards – finalist (will find out in November!)
  • Internet Industry Awards – finalist
  • Develop Awards – finalist

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PR training feedback from our clients

December 5, 2010

One of our clients talks about the tailored PR training and coaching day we ran recently

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PR Really Helps in a Down Economy; Outsourcing PR is Best

December 5, 2010

Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest. 

You need to keep the buzz going! 

So outsource your PR to a boutique firm who runs lean, but smart.

Here's the article:

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Auto-sub with electronic control board

PR support at a Trade show – Embedded Live

October 25, 2010

Helping to make a trade show successful for an electronics and embedded software company

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