Online PR case study
We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.
Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.
… Read MoreValentines day news – our favourite stories
Here’s a roundup of our favourite Valentines Day stories. We believe that they’ve been dreamt up by PR agencies or companies. Share your…
Read More
Photography PR tip
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
… Read MoreMedia Revolution – BBC 2 programme
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book…
Read More
It’s snow joke! Using the weather in PR
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:
…
Read MorePublic perception is very important
I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough…
Read MoreThe definition of PR
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! :-)
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.
… Read MoreCheck out our new IT PR and regional media case study
We provide PR services to the West Midlands ICT Cluster. Learn how we helped to create a media relations campaign to target small…
Read MoreLatest Articles