What does a PR agency do?
I get asked this a lot. So here's a quick view - comments welcomed.
Updated 28/9/12.
A PR agency works for its clients to create a positive perception of the client's products and services. Specifically they will provide services such as the following. We've also added examples of real deliverables that clients can expect against some tactics:
… Read More
8 reasons why clients will choose a PR agency
In this week's PR Week, there is a good article about the 8 key things that a company probably will consider when picking out a PR agency. Here's a short version of the article, grab a copy of PR Week (24 April 2009) for the full text.
… Read More
Technology PR agency – how to find a good one
Vitis PR is a PR agency specialising in technology for both business to business and consumer technology companies. Here, our team looks at…
Read More
The right PR team, not the available team
When we put together a PR team for you, we ensure that the PR team contains specialists in your technology or sector.…
Read More
Midlands PR agency – what types exist
We’ve been operating as a Midlands PR agency since 2006, so we’re pretty new to the region. However, in that short time, we…
Read MoreHow to make a PR agency / client relationship work
A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more. But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don't manage to achieve what you put in the proposal?" I told him that if we didn't think we could do it, we would walk away, but PR is a two way street.
… Read More
Are Birmingham PR agencies as good as London PR agencies?
Being 7 miles out of the centre of Birmingham and running a small but thriving PR agency with clients ranging from listed companies to small start ups, I believe that the work we produce and the work of the many PR agencies in Birmingham, Coventry, Solihull and Wolverhampton is just as good and sometimes dare I say better than London based agencies. We've turned out some great work for companies from the US, Manchester, London, Bracknell, Germany and Israel...and many other agencies here have national accounts where they gain great coverage and raise brand awareness without having to sit in London.
… Read MoreShould PR agencies give out their press lists?
This is probably a strange question for any PRs reading this, but sometimes we do get the request to have full access to the press lists that we create on behalf of our clients, especially at the end of a project or contract. By full I mean including contact details. Of course like other agencies we agree a tiered press list up front, with title of publication and name of journalist, but not with their numbers, emails, Twitter account and blog details.
… Read MoreVirtual PR agencies cut PR costs
The stories of doom and gloom abound: as we start 2009, we are seeing job cuts and businesses going out of business and a general economic slow down. Public relations services as with any marketing services can be the first to be trimmed, subjected to frozen budgets or cut completely. However, PR can benefit companies in a downturn by keeping their profile high, maintaining customer and investor trust, communicating positively with their audiences and keeping the company name in the headlines without the associated high cost of other marketing communications methods. Now is probably the perfect time to reassess any 2009 PR campaign.
… Read MoreLatest Articles