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Social media for business

Social media for business

simple social metrics

Tracking social media metrics for web pages

May 26, 2011

You can track social metrics (the number of likes, shares, tweets etc.) for your web pages by looking at the individual services (e.g.…

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Benefits of social media in public relations

January 13, 2011

Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?

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Twitter is a one way street (mostly)

December 5, 2010

Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.

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Social media help from a technology PR agency

December 4, 2010

Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business. 

The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.

Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign

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I need a blog but don’t have time to write it

November 26, 2010

The MD of a small technology company told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog

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Results are in: Social media experiment or stalking – it works!

November 4, 2010

Well done Ben Hanlin you did it. Michael McIntyre was the name pulled from the hat and Ben found using social media and performed…

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Social media experiment or stalking?

October 26, 2010

Can you use social media to find anyone?

Now, here's an interesting idea: bet your mate £50 that you can use social media to find a celeb and then (in this case) perform a magic trick for said celeb.

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Be careful what you tweet

February 10, 2010

As more people join and monitor what’s being said on Twitter, I found an article by Oliver Marks from ZDNet on the famous…

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New social media guidelines from CIPR

April 23, 2009

The CIPR (Chartered Institute of Public Relations) has come together with some PR bloggers and updated their social media guidelines. These provide best…

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Mastering Twitter

April 17, 2009

Yesterday’s Social media event was attended by around 120 people at Aston Science Park. However, only half of them were on Twitter. I…

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