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Better blogging – get your categories sorted out

Better blogging – get your categories sorted out
In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health…
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B2B technology news round up Q1 2014

B2B technology news round up Q1 2014
2014 has well and truly started and we can’t believe that Easter has been and gone and we're in May!  We had a fabulous first quarter with great coverage results thanks to tenacity, creative thinking, working closely with our clients and lots of time spent researching and talking to journalists! The first quarter has been…
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Should marketing managers buy media lists?

Should marketing managers buy media lists?
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company…
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11 annoying things PRs do when responding to bloggers’ requests

11 annoying things PRs do when responding to bloggers’ requests
  HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants…
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Did you get my press release? How to sell a story in to journalists.

Did you get my press release? How to sell a story in to journalists.
A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details. This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant…
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List of UK technology awards for 2013

List of UK technology awards for 2013
Our 2012 listing did so well, we decided to create a list for 2013 .... check in regularly for updates. Of course, if we're entering clients for awards .... we won't be adding them to the list! List of UK technology awards 2013 Entering an IT award takes time, effort and isn't very cheap, so…
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CIPR Award Shortlist 2013

We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards! Great campaigns We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a…
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B2B news roundup Q1-2 2013

B2B news roundup Q1-2 2013
2013 seems to be disappearing and we can hardly believe it’s the June already! Time really is just flying by for the whole team and that may partly be due to all of the hard work we’ve put into continuing our impressive coverage run from last year for each of our clients. So far this…
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Q & A with Caroline Hayes, freelance technology journalist

Q & A with Caroline Hayes, freelance technology journalist
Vitis:      How did you first get into journalism? CH:         I joined the Morgan Grampian (Woolwich, south-east London) graduate training scheme in 1988. It meant that I learned on the job, although then the job still involved a typewriter, typesetters, galleys and proofing on sheets of paper! I learned a lot – not just…
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How do PR agencies charge for their services?

How do PR agencies charge for their services?
There is no one answer to this question. PR is delivered by all shapes and sizes of agency and the relationship between the marketing manager and the agency often plays a big part in the compensation model. Here, I will run through three of the most popular PR agency payment models: Retainer A retainer is…
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