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Paid press release sites – are they worth the money?

We think so….

Following our research into the most effective free release services, we decided to share the paid-for distribution sites that we use. There are lots more of course, but sometimes we will only use them a few times and then we don’t bother again as they aren’t quite right for us.

These are the ones we would recommend based on our experience, paying particular attention to the size and quality of the media database they boast and how much it will cost to get your release(s) out to relevant media targets.

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SEO software review – Advanced Web Rankings and Advanced Link Manager

SEO software review – Advanced Web Rankings and Advanced Link Manager
Advanced Web Ranking (AWR) The core of Caphyon’s AWR seo software is ranking data, it offers a wide range of options for tracking ranking of keywords against various search engines. In addition to the core ranking element, AWR contains keyword research and more general SEO analysis tools. Headline features Rank checking on hundreds of search engines…
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PR highlights from 2011

PR highlights from 2011
January We kicked off the year with coverage in IT Now, Computer Weekly, Test Magazine andSourcingfocus for our software quality client on its three year managed services testing contract with one of the world’s largest privately owned chain of opticians, worth in excess of £5 million. February We secured a half page in The Telegraph…
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Do PR teams really understand your business

Do PR teams really understand your business
What these two instances show is that senior PR teams pitched and won the business and the actual account team didn’t have as much (or even sufficient) experience to deliver on the promises. This isn’t solely a PR agency problem; we have had accountants and solicitors do the same to us – put the inexperienced junior on our account. It’s…
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Would you like to meet us in London?

Vitis PR doesn't maintain a separate office in London, instead our PR agency operations in London are based out of the 19 Eastbourne Terrace, Paddington. While our PR agency is headquartered in Birmingham, many of our team members are based in and around the London area. In fact, some of our biggest clients are based…
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60 free press release sites tested – a detailed review

60 free press release sites tested – a detailed review

23 January, 2013 update: before going any further, you may want to review our 2013 version of this press release site test!

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you're hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 60 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

Update: if you're interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.

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PR for low carbon vehicle events

PR for low carbon vehicle events
A range of auto and low carbon events ran recently, and we wanted to share our event’s success for one of our clients Evida. We arranged speaking opportunities at the Low Carbon Vehicles (LCV2011) event in Corby, Northamptonshire and the Low Carbon Expo in Cardiff, Wales. Evida’s Jonathan Shine presented  at LCV2011 on how commercial fleets…
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Free press release sites a detailed review

To mention:

  • Most releases seem to take a few days to go live on the sites, though sometimes a release would go live straight away - there seemed to be no discernible pattern as to why that was.
  • At least one of the sites caused our xxx to raise a warning about malware - xxx said the site contained content from a known malware source so we didn't progress with it.
  • We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn't meet our goasl), we carried out subsequent tests on the top twenty or so sites.

Ever wondered about free press release services? Is it worth posting your news to a free press release site to get your message out to influencers, or perhaps you're hoping to use the service to build links as part of your SEO efforts? In this, the first of our regular reviews of free press release services, we looked at 83 different sites to find out which are the best and worst. We issued a series of press releases using the sites and evaluated the results in terms of both PR and SEO benefit. Read on to find out which sites deserve your attention.

Read more