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Why PR is still a good investment during tough times

Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times.  An effective…
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The reinvention game: Why testing firms are embracing quality engineering

The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of…
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Capturing innovation: Exploring the fascination with photography tech firms

Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
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Why I hate random capitalisations

Why I hate random capitalisations
I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me…
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ChatGPT for writing marketing content: use it or bin it?

ChatGPT for writing marketing content: use it or bin it?
The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend and generate human-like text. There is no denying that this…
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What we expect, and are excited to see, at next week’s MWC 2024

What we expect, and are excited to see, at next week’s MWC 2024
Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompanied by tapas and beer networking events. Taking place…
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Harnessing the potential of smart home sensors to improve social housing

Harnessing the potential of smart home sensors to improve social housing
Internet of Things (IoT) is already a big deal in our everyday lives, but it's also now making our homes smarter and helping social housing providers step up their game for the benefit of tenants. Social housing landlords, like local authorities and housing associations, own a whopping 4.4 million properties in England alone. Nearly 1…
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CES 2024 was mostly all about AI

CES 2024 was mostly all about AI
This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020. This personalised companion understands and supports you, your…
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Navigating the tech horizon: 2024 trends and predictions

Navigating the tech horizon: 2024 trends and predictions
As 2024 draws near, the technology landscape is not just evolving—it's revolutionising how we approach everything from daily tasks to grand-scale business operations. With insights from industry leaders like ByteSnap, Lakeside Software, and ImmuniWeb, we're peering into a future where artificial intelligence (AI) takes centre stage, reshaping our world in profound ways. The AI driven…
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