An example of election PR for the EV industry
With the upcoming UK election, businesses in the EV industry have some opportunity to influence policy decisions and draw attention to the initiatives…
Read More
The illusion of choice: the dynamics of beauty parades in PR business tenders
In the world of business tenders, including the realm of PR, there’s this interesting thing called “beauty parades.” It’s where companies, just like…
Read More
Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function…
Read More
The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons…
Read More
Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and…
Read More
Why I hate random capitalisations
I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation,…
Read More
ChatGPT for writing marketing content: use it or bin it?
The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all…
Read More
What we expect, and are excited to see, at next week’s MWC 2024
Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices…
Read More
Harnessing the potential of smart home sensors to improve social housing
Internet of Things (IoT) is already a big deal in our everyday lives, but it’s also now making our homes smarter and helping…
Read More
CES 2024 was mostly all about AI
This year’s CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It’s like…
Read MoreLatest Articles