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The PR Industry in Last Four Years: A Quick Recap

We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years.

The PR industry has evolved tremendously in the last four years; partly owing to the growing impact of the internet on our lives and partly due to the ever increasing competition within the PR industry and from other specialisms such as search marketers and social media agencies.

The sophistication of using the internet to communicate through mediums such as Twitter has shortened the communications chain – you can now communicate directly to a blogger or journalist instantly and be up to date on what they are up to in real time, no matter where you are based.

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Why do PR agencies take on clients they shouldn’t?

Why do PR agencies take on clients they shouldn’t?

Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more?

So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR agencies to convince them that PR can benefit a company.

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Midlands PR agency sponsors Remote Worker Awards

Midlands PR agency sponsors Remote Worker Awards

We're sponsoring the Remote Worker Awards. Check out our press release: Midlands PR agency Vitis PR announced today that it is sponsoring the PR prize for The Remote Worker Awards. Award winning Vitis PR consultancy specializes in providing senior level PR services to its clients. While offering technology public relations, the team has also worked across many other vertical sectors including retail, logistics, healthcare, publishing, financial services, education, recruitment and marketing. 

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Technology PR agency – how to find a good one

Technology PR agency – how to find a good one
Vitis PR is a PR agency specialising in technology for both business to business and consumer technology companies. Here, our team looks at some key questions to consider when looking for a PR agency specialising in technology: Who exactly will be working on your account? Often the senior executives of a PR agency will come to…
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PR and B2B advice resources

We get a lot of requests for Public Relations advice, so we put together our list of top useful PR related websites and links which give basic PR advice.  As we’re a UK PR agency, a lot of the sites are from the UK and are aimed at SMEs and start ups.  Click the name of the…
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Online PR

We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites. Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as…
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Online PR

We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.

Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost.   These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks.  This list is not exhaustive but gives a few ideas of what can be done.

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How to make your case in the media

We've been really busy over the last week with new clients starting and dealing with existing clients, so we thought we'd share some more of Peter Bartram's common sense on how to make your case in the media:

Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But
there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.

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