A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.
Midlands PR agency – what types exist
We've been operating as a Midlands PR agency since 2006, so we're pretty new to the region. However, in that short time, we have tried to landscape the PR agency/PR consultancy sector here.
Here are our basic intial thoughts and of course we recognise that all agencies are different, so we may not all fit neatly into one of these categories. Comments welcomed.
The big boys
There are a handful of large PR agencies which handle regional and national accounts. They seem to have a strong pedigree in property, retail and manufacturing related clients and tend to either be part of a national franchise (Freshwater/McCann Erikson) or are owned by one/two (Bright, Wyatt, Willoughby) people. These agencies produce outstanding work which easily rivals London and Manchester based PR agency work.
Technology for virtual teams – an update
PR Training for small companies
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Being a small company, we fully understand that the PR needs of small businesses are not so different from those of larger firms: typically they want more potential customers to hear about their products and services.
Why entering awards is great PR
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .
The PR Industry in Last Four Years: A Quick Recap
We celebrated our fourth birthday earlier in the month, so here's an very quick overview of what we think has been going on in the PR industry over the last four years.
The PR industry has evolved tremendously in the last four years; partly owing to the growing impact of the internet on our lives and partly due to the ever increasing competition within the PR industry and from other specialisms such as search marketers and social media agencies.
The sophistication of using the internet to communicate through mediums such as Twitter has shortened the communications chain – you can now communicate directly to a blogger or journalist instantly and be up to date on what they are up to in real time, no matter where you are based.
Why do PR agencies take on clients they shouldn’t?
Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more?
So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR agencies to convince them that PR can benefit a company.
Midlands PR agency sponsors Remote Worker Awards
We're sponsoring the Remote Worker Awards. Check out our press release: Midlands PR agency Vitis PR announced today that it is sponsoring the PR prize for The Remote Worker Awards. Award winning Vitis PR consultancy specializes in providing senior level PR services to its clients. While offering technology public relations, the team has also worked across many other vertical sectors including retail, logistics, healthcare, publishing, financial services, education, recruitment and marketing.
First PR agency job….by our latest recruit
We asked Nadine, who works as our account administration, to let you know what it's like working for us.