5 SEO practices (nearly) everyone should follow
If you're an SEO expert you'll already know these tips. If like many people we talk to, knowing how to improve the Google results for your site is a mystery, read on for some simple and very effective SEO tips.
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PR support at a Trade show – Embedded Live
Helping to make a trade show successful for an electronics and embedded software company
… Read MoreWhat’s it like working virtually to a homeworking newbie?
What’s it like working virtually to a homeworking newbie? Sue, our new PR admin support enlightens us.
… Read MoreEmpathy’s failures are a lesson for engaging PR
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
… Read MoreSome basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign.
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Is it an iPad? Is it a netbook? No, it’s an ipad wearing a netbook costume!
I wrote a while back about whether you could use an iPad as a netbook replacement. At the time, my feeling was that it was okay as a laptop/netbook substitute for short periods. As many other people have commented, it's great for consuming content, but not really there yet for creating or managing large documents (see Walt Mossberg's trip to Paris with an iPad).
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How to get journalists interested in your product or service
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
That's an ambitious title to be sure and what you'll find below won't guarantee you coverage in your favoured publication. What you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
… Read MoreDos and don’ts of sending press releases
A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.
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