PR support at a Trade show – Embedded Live
Helping to make a trade show successful for an electronics and embedded software company
… Read MoreWhat’s it like working virtually to a homeworking newbie?
What’s it like working virtually to a homeworking newbie? Sue, our new PR admin support enlightens us.
… Read MoreEmpathy’s failures are a lesson for engaging PR
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
… Read MoreSome basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign.
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Is it an iPad? Is it a netbook? No, it’s an ipad wearing a netbook costume!
I wrote a while back about whether you could use an iPad as a netbook replacement. At the time, my feeling was that it was okay as a laptop/netbook substitute for short periods. As many other people have commented, it's great for consuming content, but not really there yet for creating or managing large documents (see Walt Mossberg's trip to Paris with an iPad).
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How to get journalists interested in your product or service
This article won't guarantee you coverage in your favoured publication, but what you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
That's an ambitious title to be sure and what you'll find below won't guarantee you coverage in your favoured publication. What you'll find here are workable, practical tips and guidelines which, applied correctly will increase the chances of the media taking notice when you get in touch.
… Read MoreDos and don’ts of sending press releases
A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.
… Read MoreTechnology for virtual teams – an update
An updated list of the tools for virtual teams.
Back in January I wrote about the Read More
PR Training for small companies
Much of our public relations agency experience is with medium and larger sized technology companies. However, we often come across smaller companies that would benefit from PR. Being a small company, we fully understand that the PR needs of small businesses are not so different from those of larger firms: typically they want more potential customers to hear about their products and services.
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Why entering awards is great PR
We offer online PR services at and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
One of the most effective ways of achieving respect in the business community is through successful winning awards. Gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. An award win can also be an incredible morale boost especially in times of recession. Whether you write the award entry yourself or employ a PR agency specialising in award entries to write an entry on your behalf, it really is worth the effort.
Award selection and entry does, however, require some time and effort but the ensuing rewards can be quite considerable. .
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