8 reasons why clients will choose a PR agency
In this week's PR Week, there is a good article about the 8 key things that a company probably will consider when picking out a PR agency. Here's a short version of the article, grab a copy of PR Week (24 April 2009) for the full text.
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Why do PR agencies take on clients they shouldn’t?
Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more?
So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR agencies to convince them that PR can benefit a company.
Midlands PR agency sponsors Remote Worker Awards
We're sponsoring the Remote Worker Awards. Check out our press release: Midlands PR agency Vitis PR announced today that it is sponsoring the PR prize for The Remote Worker Awards. Award winning Vitis PR consultancy specializes in providing senior level PR services to its clients. While offering technology public relations, the team has also worked across many other vertical sectors including retail, logistics, healthcare, publishing, financial services, education, recruitment and marketing.
… Read MoreFirst PR agency job….by our latest recruit
We asked Nadine, who works as our account administration, to let you know what it's like working for us.
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Technology PR agency – how to find a good one
Vitis PR is a PR agency specialising in technology for both business to business and consumer technology companies. Here, our team looks at…
Read MoreOnline PR
We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost. These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks. This list is not exhaustive but gives a few ideas of what can be done.
… Read MoreHow to make your case in the media
We've been really busy over the last week with new clients starting and dealing with existing clients, so we thought we'd share some more of Peter Bartram's common sense on how to make your case in the media: Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.
The right PR team, not the available team
When we put together a PR team for you, we ensure that the PR team contains specialists in your technology or sector.…
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Vitis PR agency February 2010 update
Another uber busy month has kept us away from the blog. February started with a trip down to Farnborough to represent our embedded electronics consultancy client at the Southern Manufacturing and Electronics Show. We met with 8 journalists during the day and picked up some great show preview coverage in Elektor, Design Products and Electronics among others.
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