We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites. Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as…
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Online PR
We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost. These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks. This list is not exhaustive but gives a few ideas of what can be done.
How to make your case in the media
We've been really busy over the last week with new clients starting and dealing with existing clients, so we thought we'd share some more of Peter Bartram's common sense on how to make your case in the media:
Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But
there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.
Integrated marketing communications
Our approach to integrated marketing communications provides customers with a way of managing their marketing communications programmes through a single point of contact. We work with you to develop the right strategy and plan, delivering on that plan through a broad range of agencies including: media buying agencies, designers, photographers, telemarketers and event management companies.
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The right PR team, not the available team
When we put together a PR team for you, we ensure that the PR team contains specialists in your technology or sector.
Measurable results from public relations
Being able to show measurable results from your PR investment is important in demonstrating the value of your marketing programme.
At Vitis PR we track and monitor our performance on your campaigns, agreeing metrics and targets that are meaningful to you and tie in with your business goals.
Vitis PR agency February 2010 update
Another uber busy month has kept us away from the blog. February started with a trip down to Farnborough to represent our embedded electronics consultancy client at the Southern Manufacturing and Electronics Show. We met with 8 journalists during the day and picked up some great show preview coverage in Elektor, Design Products and Electronics among others.
Be careful what you tweet
As more people join and monitor what's being said on Twitter, I found an article by Oliver Marks from ZDNet on the famous Fedex Twitter/Email Exchange. Basically an agency employee tweeted that the Fedex HQ wasn't in a nice place, someone at Fedex picked it up and then sent it around Fedex to all the…
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Video for PR
We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format. It's great for the interviewer as their news story comes to life, and great for our clients as they get content they can spread virally which is more interesting than a standard update.
Samples of media coverage and Vitis tech PR agency update
It's been another interesting month for our tech PR agency.
I wanted to share just a few pieces of media coverage we have generated for our clients in October, so you get an idea of what we can achieve. It's hard to put the list in order as the stories mean different things to different clients and we can't put everything here, so here are some of the ones we are most proud of:
- Yuuguu review on BBC's flagship consumer technology programme - BBC Click