We've been operating as a Midlands PR agency since 2006, so we're pretty new to the region. However, in that short time, we have tried to landscape the PR agency/PR consultancy sector here. Here are our basic intial thoughts and of course we recognise that all agencies are different, so we may not all fit…
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How to make a PR agency / client relationship work
A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more.
But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don't manage to achieve what you put in the proposal?" I told him that if we didn't think we could do it, we would walk away, but PR is a two way street.
Free domain & website for British businesses – GBBO
Getting your business online for free - courtesy of Google, BT, Enterprise UK, BT, e-skills UK
PR agency gives advice about entering awards
Building credibility in the business community often involves earning recognition, and winning awards is a powerful way to achieve this. Recognition from a credible third-party enhances reputation, boosts sales, and drives growth, while also providing a morale boost, especially during challenging times like a recession. We have been writing award entries for many years, so…
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Online PR case study
We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.
Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.
Busy Week at Vitis PR
It's been a pretty busy week at mission control and all outlying regional offices ;-).
We've been working on the West Midlands ICT Cluster newsletter, generating interest in the new Yuuguu for Skype integration, promoting Rapide Communication's enhanced text booking confirmation service and working on telling more of our contacts about Magic Software's application platform.
New social media guidelines from CIPR
The CIPR (Chartered Institute of Public Relations) has come together with some PR bloggers and updated their social media guidelines. These provide best practice advice and raise awareness of the issues and implications of social media.
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Mastering Twitter
Yesterday's Social media event was attended by around 120 people at Aston Science Park. However, only half of them were on Twitter. I got an e-newsletter today with a guide to mastering Twitter. See you there....I'm Shouting_girl.
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Are Birmingham PR agencies as good as London PR agencies?
Being 7 miles out of the centre of Birmingham and running a small but thriving PR agency with clients ranging from listed companies to small start ups, I believe that the work we produce and the work of the many PR agencies in Birmingham, Coventry, Solihull and Wolverhampton is just as good and sometimes dare I say better than London based agencies. We've turned out some great work for companies from the US, Manchester, London, Bracknell, Germany and Israel...and many other agencies here have national accounts where they gain great coverage and raise brand awareness without having to sit in London.
Media Revolution – BBC 2 programme
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: "Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the internet, and asks if newspapers can survive in their current form.