We started work recently with a new client that specialises in accessories for everything mobile (that's phones, laptops, iPads, you name it) and thinking about the kind of people using our client's products got me thinking about the kit we use in our tech PR agency.
Being a technology PR agency, we love trying out new ways to use technology and I've been using my shiny new iPhone 4 for a while now together with an iPad to see if I can leave the laptop at home when travelling
We're chuffed to bits that our entry for Xcede (a digital marketing recruitment consultancy) has been shortlisted in the Best Marketing Recruitment Consultancy category of The Recruiter Awards.
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth - a campaign to reduce PR spam
Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
Long time no blog.
September certainly has been a busy month. We got short-listed for the CIPR PRide award for our work for the ICT Cluster. Our for the West Midlands ICT Cluster is based on traditional media, social media and event support.
We have finished creating a new identity for an electronics design consultancy and started PR work for them highlighting their presence at the Embedded systems conference next week. Our client's new website and PR activity is leading to an increase in the amount of search and direct traffic they receive. Actually, we are using SEO techniques that we are implementing on own own site to gain Google page one rankings for terms such as PR agency and technology PR agency.
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:
I am a director at Vitis PR and we've been looking at how we could improve our search engine visibility without having to hire an SEO consultancy. It would be interesting to hear how other companies have done the same.