Mega busy June for our PR agency
June was a mega busy month for our Midlands technology public relations agency. We worked on something a bit different this month. We PR'd the launch of Aldridge Prime, a new development of work and living space. A launch event for local businesses and residents attracted lots of attention and media coverage including one front cover and newspaper articles in all relevant local media. I've never been in a court house.
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Links and PR
Many people, including those in public relations agencies, do not realise the importance of using links and which types of links are the most valuable. With some research and discussion it should be possible to add client links into your PR campaigns.
… Read MoreiPad and iPhone: can you really work with them on the go?
We started work recently with a new client that specialises in accessories for everything mobile (that's phones, laptops, iPads, you name it) and thinking about the kind of people using our client's products got me thinking about the kit we use in our tech PR agency.
Being a technology PR agency, we love trying out new ways to use technology and I've been using my shiny new iPhone 4 for a while now together with an iPad to see if I can leave the laptop at home when travelling
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Client in finals of The Recruiter Awards
We're chuffed to bits that our entry for Xcede (a digital marketing recruitment consultancy) has been shortlisted in the Best Marketing Recruitment Consultancy category of The Recruiter Awards.
… Read MoreValentines day news – our favourite stories
Here’s a roundup of our favourite Valentines Day stories. We believe that they’ve been dreamt up by PR agencies or companies. Share your…
Read MoreRealwire’s campaign to reduce PR spam
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth - a campaign to reduce PR spam
Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.
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Photography PR tip
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
… Read MoreMedia Revolution – BBC 2 programme
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book…
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