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How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
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A summary of 2020 – from a PR POV

A summary of 2020 – from a PR POV
2020 has been a year of intense change for businesses globally, so here’s a summary of how the year went for us……. The year started off brilliantly for the Vitis PR team as we all settled straight back into a busy January after a relaxing and quiet 2019 festive break. I’m sure the same is…
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The mainstream media, social platforms and President Trump

The mainstream media, social platforms and President Trump
The US election has been utterly fascinating. I've been following both candidates and they really have been different in their approaches with the media and social media. And even today when the Electoral Colleges declare Biden president-elect, President Trump is still saying that the election was rigged and he actually won as he got more…
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Top 10 Electric Vehicle (EV) business publications

Top 10 Electric Vehicle (EV) business publications
Where does your electric vehicle business want to be seen? Well if you work in a B2B EV firm, I guess on EV news sites as well as many cleantech, automotive, energy, electronics and more. They are all great sources of information. Below is a list of what we think are among the most influential…
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What is Digital PR?

What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
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How to create authoritative content

How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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News consumption analysis during coronavirus

News consumption analysis during coronavirus
Censuswide has conducted a three round media consumption narrative report to find trends across national media habits - research was conducted in March, April and May 2020. Their third round of research finds that despite an average increase in media consumption, some Brits are avoiding the news due to anxiety. Unsurprisingly, the main reason people…
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Sectors thriving because of COVID-19

Sectors thriving because of COVID-19
The COVID-19 pandemic is drastically reshaping the global business environment and, as a result of the pandemic and its economic implications, opportunities are arising for specific industries. For some sectors, this means dramatic shifts in company priorities, whereas others are experiencing rapid growth. Online retail/e-commerce It has never been a better time to shop from…
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7 tips for ensuring business continuity in SMEs

7 tips for ensuring business continuity in SMEs
A lot of businesses, especially SMEs are currently under huge pressure from the coronavirus COVID-19 and the need to ensure business continuity during this disaster. IT systems and data must be protected alongside users. There is an augmented risk of attack by cyber criminals with no moral compass, and setting up, managing and securing remote…
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