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Need figures to support your technology at SMEs trends story?

Need figures to support your technology at SMEs trends story?
Figures really do help to support a story about technology use at SMEs, from market size to fears and adoption trends, so as we have 10 months left of 2020, here are some figures that you can use in any upcoming stories of your own. A new research report called State of Technology at UK…
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Getting to grips with IR35 for PR freelancers

Getting to grips with IR35 for PR freelancers
I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith from Ainsworth Booth. First of all, let’s look at the definition of IR35. A personal service company is usually a one-man/woman band set up as a tax avoidance method, and from April…
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Some tips on pitching a freelance journalist

Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
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Research: getting technology coverage in 2020, 1,000+ articles analysed

Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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Ipsos launches Ipsos.Digital, a fully automated research platform

Ipsos launches Ipsos.Digital, a fully automated research platform
I recently got to try out the new Ipsos.Digital platform which offers PR (and other) users fast, simplified access to global research capabilities and insights. It gave me very fast results that I used for a pitch and also to support some beliefs that a client had about the industry it operates in. Ipsos.Digital is…
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10 most influential business publications in the US

10 most influential business publications in the US
Where does your business want to be seen? Well if you're in a technology business that is B2B, I guess on business technology news sites, which are a great source of information. Below is a list of what we think are among the most influential and must-read tech publications that break news, cover business insights,…
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What do you need to know about IFA 2019 in Berlin

What do you need to know about IFA 2019 in Berlin
IFA Berlin is the most-visited and one of the oldest industry exhibitions in Europe. This event provides the opportunity to explore emerging trends and celebrate the launch of new technologies and products in the electronics and electrical goods industries. This year, IFA set a new standard by completely selling out 161,200 square meters of show…
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5 tips for e-commerce business PR

5 tips for e-commerce business PR
As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for your products, whilst broadening your audience and driving up sales. Different products and niches will, of course, influence the way in which you conduct PR for your business, but there are a…
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10 most influential US technology publications

10 most influential US technology publications
Where does your business want to be seen? Well if you work for a technology business that is B2B, I guess on business technology news sites, which are a great source of information. Below is a list of what we think are among the most influential and must-read US tech publications that break news, cover…
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Why does software keep failing in 2019?

Why does software keep failing in 2019?
We’ve been working for software testing providers since 2008, and have witnessed how the proliferation of software, apps and now IoT devices, is leading to a very buoyant sector. According to industry analyst Frost & Sullivan, the software testing market expected to grow at 14% CAGR in next few years with the rise of agile…
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