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Research: getting technology coverage in 2020, 1,000+ articles analysed

Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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Ipsos launches Ipsos.Digital, a fully automated research platform

I recently got to try out the new Ipsos.Digital platform which offers PR (and other) users fast, simplified access to global research capabilities and insights. It gave me very fast results that I used for a pitch and also to support some beliefs that a client had about the industry it operates in. Ipsos.Digital is…
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10 most influential business publications in the US

Where does your business want to be seen? Well if you're in a technology business that is B2B, I guess on business technology news sites, which are a great source of information. Below is a list of what we think are among the most influential and must-read tech publications that break news, cover business insights,…
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What do you need to know about IFA 2019 in Berlin

IFA Berlin is the most-visited and one of the oldest industry exhibitions in Europe. This event provides the opportunity to explore emerging trends and celebrate the launch of new technologies and products in the electronics and electrical goods industries. This year, IFA set a new standard by completely selling out 161,200 square meters of show…
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5 tips for e-commerce business PR

As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for your products, whilst broadening your audience and driving up sales. Different products and niches will, of course, influence the way in which you conduct PR for your business, but there are a…
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10 most influential US technology publications

Where does your business want to be seen? Well if you work for a technology business that is B2B, I guess on business technology news sites, which are a great source of information. Below is a list of what we think are among the most influential and must-read US tech publications that break news, cover…
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Why does software keep failing in 2019?

We’ve been working for software testing providers since 2008, and have witnessed how the proliferation of software, apps and now IoT devices, is leading to a very buoyant sector. According to industry analyst Frost & Sullivan, the software testing market expected to grow at 14% CAGR in next few years with the rise of agile…
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Three big trends media are talking about now

What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformation, the innovation and leveraging of…
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Top tips for freelance PR

When we need specialist PR expertise or even just an extra hand, we call on freelance PR experts. As you may know, if you are reading this blog, public relations services are something that the vast majority of businesses and personal brands need. This is because they desire to be seen positively in the public…
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How to get into The Financial Times newspaper

How many times have you been approached by a potential client or a member of the management team who wants a guarantee that you can get them into a top tier national newspaper like The Financial Times? Sadly often the number of requests are far higher than the amount of really high-quality news offered by…
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