With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.
Nine female founders of PR agencies from across the globe talk about the gender imbalance in public relations, their challenges, and success stories…
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Top 10 tips for running an Instagram account
How can you run one of those successful profiles on Instagram? Does a high number of followers, likes, reach, interaction or conversion rate…
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How to implement a successful product reviews programme
Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the…
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How to pitch for podcasts
Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s…
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Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages…
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Social media vs. email marketing strategies – what works better in digital marketing?
When looking at the difference of social media vs. email marketing strategies, the choice can be difficult. Here’s how to make the right…
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10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with…
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How to service international technology PR clients well
Multi-country companies need multi-country PR support if they want to raise awareness internationally to attract new partners and generate customer leads. To reach…
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What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy…
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How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that…
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