The art of persuasion in PR
To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to…
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10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with…
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How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that…
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Need figures to support your technology at SMEs trends story?
Figures really do help to support a story about technology use at SMEs, from market size to fears and adoption trends, so as…
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Lists for PR – sample of Ten Notable DDoS Attacks in 2018
Lists are easy to digest and popular with readers, so we often use them as a PR tactic. Rather than give you advice…
Read MoreWatch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out
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Our top 10 tips on drafting engaging blog posts
Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3…
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Cure a case of marketing fluff with the substitution test
A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the 'fluffiness' of your copy
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