PR’s role in AI-powered search – the rise of Generative Engine Optimisation (GEO)
AI was a challenge when it first emerged for the communications and public relations sector. Now that we have started to embrace it,…
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Why is no-one buying from my website?
When you put your website together chances are that you did it as a way to generate more leads and increase your revenue.…
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Is MOZ more important than circulation figures now?
So on the media database I use, I have started to see MOZ scores mentioned when the circulation figures are unavailable, so what’s…
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Five important things B2B tech companies need to know about SEO
Much has changed in the world of SEO. This evolution has forced the smart B2B marketers (B2B tech included) to take a step…
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The 10 hottest tech blog sites that accept guest posts
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right…
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Why not hire a PR instead of an SEO expert?
PRs can tell stories and write good copy that people want to read and includes SEO links, while SEOs write copy with the…
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Is your website ready for Google’s responsive design rule changes?
Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we…
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Does Google use clickthrough data for rankings? Says, yes on the BBC
Apparently yes! Anthony House confirmed that the big G uses clicks as a ranking factor when interviewed by the BBC…
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Seo case study: online software
How do you make an impression online when your competitors have been in business for decades and yours is a relatively new entrant…
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Pharma hack SEO link-spam hitting 30 per cent of top 100 results
If you’re a busy reader here’s this article in a couple of lines: Your website is valuable and there are bad people who…
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