Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.
What to put in a press release
Six reasons your press release gets binned
As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.
E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.
The trouble is that thousands of other companies have had the same idea.
I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.