Smart Home Technology PR agency

Smart home technology is an emerging trend in the technology industry that is changing the way people interact with their homes. Designed to make homes more connected and convenient, but also safe and secure, while improving energy efficiency and reducing costs. Continued improvements across the smart home technology sector have the potential to transform both our homes and the way we live within those homes. 

Smart home technology has the potential to improve our day-to-day lives and change the way we live

Smart home technology can include a wide range of products and services from voice assistants, smart thermostats, robot vacuum cleaners and lighting systems to smart doorbells, security cameras, smart locks and more.

These products and services are designed to work together seamlessly, allowing homeowners to control their homes from a single device, such as a smartphone or tablet so ensuring those same homeowners know about your smart home technology is key for business growth and profitability. 

What are the PR challenges facing smart home technology professionals?

Customers are concerned about how their data is being collected, stored and shared, so companies in the smart home technology space need to address consumer concerns about privacy and security.

Interoperability and compatibility issues are also concerns, with the vast array of smart home devices available, ensuring their various smart home solutions and device work together is important to homeowners. So smart home technology companies really do need to ensure that their devices work seamlessly with other devices in a customers’ homes.

Smart home technology is complex and many consumers may not have the technical knowledge required to set up and use smart home devices. By providing clear and simple set up instructions and support to help customers use their products effectively, your brand will become a popular must-have with buyers. PR can help too with key messaging around the easy set up and usability of your devices in every type of home.

Consumers tend to lean towards more affordable devices and may be hesitant to invest in expensive products that they do not fully understand. Use PR to showcase the true value of your device, the benefits it will bring to their homes and lives, and the ability for it to work with other devices and work for a long time.

Despite the increasing popularity of smart home technology, it is still not yet widely adopted. Smart home technology companies need to work to increase awareness and educate consumers about the benefits of using smart home devices, which is something that bringing in an experienced PR team such as Vitis PR can help with.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements.

The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement.

Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.

Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.

Sample media targets

CNET, Wired, Engadget, Smart Buildings Magazine, Automated Home, The Verge, Tom’s Guide, Forbes and ZDNet.

Why Vitis PR

We have experience working for a number of international smart home device and solutions’ companies, from promoting connected home platforms to launching smart home devices. We have also supported clients at major consumer technology trade events like CES, IFA, ISPA, the Smart Home Expo and the Smart Home Summit.

Case Studies

A sample of the clients that we have provided our PR services to, many of which take some of our analyst services: SQS, Silwood and ClearPeople.