Technology PR agency

Technology – or tech! – is such a broad description of the fantastic products and solutions that we have in our lives nowadays. Tech is used by all of us in one way or another every single day. From the alarm that wakes you up to the electric toothbrush you clean your teeth with at night, there are thousands of different technologies making every aspect of our lives easier and better.

The tech world moves fast, but so too does PR – ensure a high-impact campaign with a dynamic team that understands your technology

Whether you are a company with fantastic new technology looking for businesses to sell it to (B2B) or a brand with a cool new product that consumers will love (B2C), but only if they know about the upcoming launch, PR is here to help. 

PR challenges facing technology professionals?

Thanks to Joe Public having a love of a certain mobile brand or companies using the same third party supplier for most of their tech needs, a vast majority of technology brands – B2B and B2C - have had favourable views and a constant base of returning clients. But as more brands enter the same space, many tech firms find they were no longer as sheltered from competitors trying to steal their customers.

This is where PR can help as it can create visibility of your brand, share happy customer stories to increase your good reputation, maintain a strong media presence with regular ongoing coverage and ensure each communication is building your profile in a positive way.The technology sector is one where customers have greater expectations and more demands, so use PR to avoid any disappointed clients making their complaints know.

The introduction of social media means unhappy people can moan and rant, giving you a bad reputation in just one post that goes viral. But a savvy PR team will not only provide you with crisis communication if needed, they will also offer SEO services, like we do, to manage the media relations, customer relations and social sides of any PR campaign.

What we can do for you

As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements. The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement. 

Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.

Sample media targets

T3, TechRadar, CNET, Beta News, Computer Weekly, Forbes, ZDNet, TechCrunch, Techaeris, Information Age, IT Pro, Technology Magazine, Computing, Silicon Republic, The Stack and Ars Technica.

Why Vitis PR

We have technical people in our team; people who can translate engineering or scientific language and product information into words and messages that will appeal to your trade media and when appropriate, broader audience. Our team has developed strong contacts with the technology, business, national and regional media with success in building our clients' brand profiles, regularly securing television, national press and industry press coverage.

We also work across a range of B2B and B2C technologies including open source, IT security, telecoms network infrastructure, enterprise software, software testing, web conferencing, ecommerce, digital marketing recruitment, clean tech, EV and mobile devices. So we have experience in most technologies.

Just some of the technology clients that we have worked with include:

Case Studies

A sample of the clients that we have provided our PR services to, many of which take some of our analyst services: SQS, Silwood and ClearPeople.