Health tech is the fastest growing vertical within the healthcare sector and the term covers anything technology-enabled such as medical devices and IT systems.
Companies in the health tech space are at the forefront of transforming the healthcare industry, with solutions that range from wearable devices like step trackers and fitness watches, and mobile apps that help patients manage chronic conditions like diabetes, to artificial intelligence and machine learning tools that can aid doctors and hospital staff in the diagnosis of diseases.
But health tech has gone even further than that now with the introduction of telehealth platforms that provide remote healthcare, including surgeons now being able to use robotic technology to perform surgery from a different location to where the patient is.
Health tech has the potential to improve the efficiency, accessibility and quality of healthcare services while also reducing costs and improving patient outcomes
By harnessing the power of technology, health tech companies are revolutionising healthcare. It is now far more effective than ever before as patients can manage their own conditions better while professionals can now reach more people than face-to-face care could have done.
Health tech can be used anytime, anywhere and reduces the need for patients to come into hospital or the doctor’s surgery for advice or healthcare.
PR challenges facing health tech professionals
The main PR challenges facing the health tech industry include effectively communicating complex technology in a simple and understandable way, but PR experts like us can create content that is simple to understand and builds trust and credibility with consumers.
Navigating complex regulations and privacy concerns is another challenge in health tech but by addressing ethical concerns around data usage and security in your PR campaign and ensuring you are transparent. Prioritising communication is key too, such as alerting consumers to the new regulations and how you are aware of and meeting them to retain that initial trust and credibility.
To truly stand out in a marketplace that is becoming more crowded and competitive, savvy health tech companies are establishing their own thought leadership, through editorials secured with target media by smart PR teams, and leveraging customer success stories, and partner with credible third-party organisations.
What we can do for you
At Vitis PR, we understand the importance of immersing ourselves in your company, team, and organisation to truly grasp your unique selling points (USPs) and identify the key metrics that define your success. This enables us to curate a bespoke PR plan that caters specifically to your business and its specific requirements. Our adept team thoroughly reviews your existing content and provides astute guidance on captivating the attention of the media within your sector, while enhancing engagement across social media platforms.
We specialise in a range of PR Services that can greatly benefit your business. These encompass the creation of a dynamic pipeline of news content, informed by the latest developments within your company. We excel at meticulously crafting and circulating press releases to secure valuable media coverage, skillfully sourcing editorial opportunities, and proficiently managing negotiations and drafting processes, should you require assistance from our in-house authors. Additionally, we have a proven track record in securing coveted interviews and profiles, as well as crafting compelling speaker abstracts and expert sheets to establish your spokespeople as esteemed guests on podcasts and sought-after speakers at events.
We invite you to explore our PR Services and share your aspirations with us. By understanding your business needs, we can offer expert counsel and formulate a swift and effective plan of action, ensuring the desired outcomes and returns you seek are delivered promptly.
Sample media targets
Health Tech Digital News, Digital Health Tech, Healthcare Sector Journal, Building Better Healthcare, Health Business, Healthcare Business International, Med-Tech Innovation and The Health Tech Newspaper.
Why Vitis PR
We have worked with clients that have provided cold storage for Covid vaccines to ensure they reached third-world countries and were still usable, clients that supply medical equipment and cleaning and hygiene supplies to hospitals, and clients that design and manufacture air purification devices. So, we are in close contact with a number of target media and editorial teams already, to ensure your brand is on their radar from Day One.
A sample of the clients that we have provided our PR services to, many of which take some of our analyst services: SQS, Silwood and ClearPeople.
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