PR’s role in AI-powered search – the rise of Generative Engine Optimisation (GEO)
AI was a challenge when it first emerged for the communications and public relations sector. Now that we have started to embrace it,…
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The Top B2B UK and International Tech Awards to enter in 2026
Industry awards continue to play an important role in shaping credibility for technology brands. In markets crowded with innovation claims, third-party recognition provides…
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Vitis PR’s 2025 – a year of breakthrough coverage, new business wins, and client milestones
2025 has been a year of celebration for Vitis PR. Not only did we secure new clients and work with existing, long-standing clients,…
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The Ultimate Round-Up of Europe’s Top Consumer Tech Media: 85 Essential Outlets Across 17 Markets
As a leading UK-based technology PR agency with deep European partnerships, we’ve helped international brands, from US startups to Asian tigers, secure high-impact…
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East meets West: insights for Chinese tech companies partnering with European PR agencies
There has been a real shift in Chinese self-driving technology firms viewing Europe as their next marketplace, but this is not the only…
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Navigating top tech news sites that don’t need registration in 2025
Staying informed can sometimes feel like a hurdle race – we have news coming from us at all angles. Many tech outlets, striving…
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Why Vitis PR is the best UK PR Agency for your tech business
Finding an agency that understands your business and any potential challenges you face is important to helping deliver the results you want. Selecting…
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How to excel in PR across Central and Eastern Europe
As members of Enterie, a dynamic international PR network founded in Poland, we understand the intricacies of public relations (PR) in Central and…
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Why the right awards could be a game-changer for MSPs
While awards are super nice to have, they aren’t just shiny trophies to put up in your reception area or on your desk…
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Maximising visibility: essential PR strategies for Managed Service Providers
Managed Service Providers (MSPs) face unique challenges when it comes to standing out. While their technical expertise might be unmatched, many still struggle…
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