Blog

Transforming digital creativity with ChatGPT and Photoshop AI

In the ever-changing world of digital creativity, innovation is reshaping how we approach design and image editing. ChatGPT, an advanced AI language model from OpenAI, and Photoshop AI's Generative Fill are changing the game and redefining creative expression. In this blog post, we decided to explore how these innovations are revolutionising the world of digital…
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Managing pan-European and global PR networks

Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
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PR training courses for PR Professionals

Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement.  Whether…
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The best product launches over the last 12 months

The Vitis PR team were recently talking about which new tech products have been unveiled this year that have really caught our attention. As a tech specialist PR agency we love new tech being introduced and follow all areas of new products and devices and services. Tech moves pretty fast and we’re never usually without…
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Our favourite consumer tech PR campaigns that we have worked on

As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
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Our hot tips for successful media pitching

At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…
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Software Testing Trends for 2023

Coming out of 2022, and into 2023, there’s no doubt that technology is still developing at an astounding pace. Software testing principles and tools are evolving to keep up, at a time when software creation and iteration must achieve the ultimate in performance and in cyber safety. Software testing trends in 2023 will continue to…
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Why electric vehicles are the future of driving

The car industry's future is electric. Each year, electric vehicles (EVs) improve and become more affordable. Regardless of where you live, you are probably surrounded by electric vehicles on a regular basis. The main appeal of an EV is that you can travel without the risk of pouring out harmful and environmentally damaging emissions.  As…
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How can ChatGPT be used for marketing

ChatGPT, the most recent language model, is an Open AI (Altman, Musk, and other Silicon Valley investors founded an artificial intelligence research non-profit organization in 2015) that was designed and trained solely for conversational engagements. On November 30, OpenAI's Sam Altman released ChatGPT, which has since taken the tech industry and the internet by storm.…
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