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Five ways to increase popularity on social media

Are you tired of posting updates on Facebook that notch up only a handful of likes, mainly from team members or friends and family? Maybe now is the time to learn from clickbait websites that delve the depths of the human psyche to compose the most compelling, click-me headlines for social media. Marketing analysts BuzzSumo…
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How to get your technology product reviewed

Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
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What did I see at Mobile World Congress 2017?

2017's visit to MWC in Barcelona was amazing. For those of you not in the know, MWC is the mobile industry’s biggest and best event, with the largest gathering of media, analysts, PR professionals and brands in the world. The sheer size of MWC 2017 was something that, although I had been warned about repeatedly,…
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11 free tools for your B2B Twitter activity

There are a lot of free tools out there to track hashtags or determine which hashtags to use. We've listed a few here, and also shown below and example of Talkwalker and Hashtagify in use for really basic functions. If you pay, then you'll get a lot more functionality. TALKWALKER - https://www.talkwalker.com/hashtag-tracking HASHTAGIFY - http://hashtagify.me/ RITETAG - https://ritetag.com/…
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Tips from Meet the Media event

Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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Six public relations mistakes to avoid

Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so.  However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have their fair shares of public relations disasters as well. Even if you’re working with a PR…
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Vitis blog recognised as a Top 100 PR Blog

Our blog has been recognised as a Top 100 PR Blog For Public Relation And Marketing Communication Pros. The guys at Feedspot, a news and blog reader used by over one million users globally, contacted us to let us know. We asked how the rankings were determined and were told that the blogs are ranked…
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Round up of 2016 banking breaches – PR example of list use

Listicles are definitely useful to attract readers - whether they are top 10s or 5 tips, they are a great PR tool. Anyway, to help you out if you are writing about cybersecurity in the banking sector, feel free to use our list, but do give us a mention please. If you are planning to…
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Are comments a good tactic in PR?

Over the last month, we've secured comments for our clients in The Register, Daily Telegraph, USA Today, Computing, International Business Times and plenty more publications. Comments are one tactic used to increase company and person name recognition across a number of publications quickly, establishing our spokespeople as experts linked to a specific topic, be it cyber…
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Is MOZ more important than circulation figures now?

So on the media database I use, I have started to see MOZ scores mentioned when the circulation figures are unavailable, so what's happening? First of all, some publications might not be comfortable giving out the circulation figures – they might have various reasons to do so - one of them might be that the…
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