Blog

Our list of top 20 UK tech journalists

Depending on which type of tech story you have, you should always approach a journalist that actually writes about the topic you’re pitching. For example, is your news about a new product or service, software, hardware, cyber security tool, smart home platform, digital app or something else altogether? All of those news items are technology-related,…
Read more

Robotics themes for 2018 for marketing and PR teams

No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of…
Read more

GDPR and PR agencies or teams

Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
Read more

7 mistakes to avoid when choosing a technology PR agency

If like many companies you’re planning ahead for the New Year, and are considering a fresh PR start for your business, then there are a few things that you will need to take into consideration before you hear any pitches. Whether you are a start-up looking to promote your services/products or an established company with…
Read more

Christmas gift ideas for PR clients

Is it a good idea to give Christmas gifts to clients? It's a tricky one as maybe you or they don't celebrate Christmas, or is a branded pen really a nice gift, or do they really want to have lunch with you? Gifting for Christmas is an opportunity to wow your clients, though, some may…
Read more

Why is no-one buying from my website?

When you put your website together chances are that you did it as a way to generate more leads and increase your revenue. But what if you have found that your website isn’t doing as well as you hoped? You may wonder why  no-one is buying from my website? If you do, then it could…
Read more

6 reasons why your press release is garbage

Writing content for your business isn’t easy. This is particularly true when it comes to press releases. Many people may think that it is a simple case of writing up an article that gives some more information about your business, but it is more complicated than this. In fact, it is easier than you would…
Read more

Five ways to increase popularity on social media

Are you tired of posting updates on Facebook that notch up only a handful of likes, mainly from team members or friends and family? Maybe now is the time to learn from clickbait websites that delve the depths of the human psyche to compose the most compelling, click-me headlines for social media. Marketing analysts BuzzSumo…
Read more

How to get your technology product reviewed

Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
Read more

What did I see at Mobile World Congress 2017?

2017's visit to MWC in Barcelona was amazing. For those of you not in the know, MWC is the mobile industry’s biggest and best event, with the largest gathering of media, analysts, PR professionals and brands in the world. The sheer size of MWC 2017 was something that, although I had been warned about repeatedly,…
Read more