Category Archives: Advice

How to stay safe shopping online around Black Friday and Cyber Monday

On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…
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Our hot tips for successful media pitching

At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…
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Top 10 tips for running an Instagram account

How can you run one of those successful profiles on Instagram? Does a high number of followers, likes, reach, interaction or conversion rate matter that much? Of course, but that is not the only thing to track when it comes to growing your profile on this famous platform. Before you start with how, where and…
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How to implement a successful product reviews programme

Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The power of…
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How to pitch for podcasts

Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them. With that being said, there’s a way to pitch for podcasts. If you want to appear…
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Giving your healthcare tech story a breath of fresh air

The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…
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10 ways to use one piece of PR content

Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to service international technology PR clients well

Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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