Category Archives: Advice

With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.

Nine female founders of PR agencies from across the globe talk about the gender imbalance in public relations, their challenges, and success stories of changing the sector – and its leadership styles. Between 60% to 75% of PR specialists are women. Yet, they get lower salaries than their male colleagues and are governed by males.…

How to implement a successful product reviews programme

Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The power of…

Did you know that 83% of podcasts receive pitches for people to appear on their shows? Podcasts are getting majorly popular, and it’s not a surprise that most podcasts have a lot of people looking to appear on them. With that being said, there’s a way to pitch for podcasts. If you want to appear…

Giving your healthcare tech story a breath of fresh air

The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…

Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…

How to service international technology PR clients well

Multi-country companies need multi-country PR support if they want to raise awareness internationally to attract new partners and generate customer leads. To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…

We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…

Category Archives: Advice

With fewer opportunities to show leadership skills, there are still not enough women in senior PR positions. But things are changing.

How to implement a successful product reviews programme

Giving your healthcare tech story a breath of fresh air

10 ways to use one piece of PR content

How to service international technology PR clients well

What is Digital PR?

How to create authoritative content

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