Category Archives: Advice

10 ways to use one piece of PR content

Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
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How to service international technology PR clients well

Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
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What is Digital PR?

We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
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How to create authoritative content

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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Getting to grips with IR35 for PR freelancers

I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith from Ainsworth Booth. First of all, let’s look at the definition of IR35. A personal service company is usually a one-man/woman band set up as a tax avoidance method, and from April…
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Some tips on pitching a freelance journalist

Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
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Research: getting technology coverage in 2020, 1,000+ articles analysed

Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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5 tips for e-commerce business PR

As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for your products, whilst broadening your audience and driving up sales. Different products and niches will, of course, influence the way in which you conduct PR for your business, but there are a…
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Three big trends media are talking about now

What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformation, the innovation and leveraging of…
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How to get into The Financial Times newspaper

How many times have you been approached by a potential client or a member of the management team who wants a guarantee that you can get them into a top tier national newspaper like The Financial Times? Sadly often the number of requests are far higher than the amount of really high-quality news offered by…
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