Wow, what a great week! It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.
We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.
Gosh end of the year already! 2009 has certainly been one of the most interesting and challenging years for our tech PR agency. With client marketing budgets under pressure at the beginning of the year as the recession really began to bite, coupled with the growing interest and use of social media, we started to update the services that we provide to clients, so that we could ensure the best use of budget.
TV, print and online coverage for mobile and tech accessories retailer
We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There’s a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.
A major problem I have with a lot of CVs is that the writers haven’t even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn’t just a copy and paste job.
We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here’s our press release about the service:
Midlands PR agency offers PR packages for Midlands technology companies