Vitis Public Relations, a Midlands technology PR agency, has launched a series of public relations starter packages for members of the UK IT Association. “In today’s economic climate we know how important reducing costs are while keeping your brand name visible, so we have put together three PR packages to provide UK IT Association members with the basic tools to conduct their own PR activity and benefit from exposure in regional media, trade press and online while keeping costs down,” says Ranbir Sahota, Director of Vitis PR. The UK IT Association provides business opportunities for SME technology companies and has close to 300 active members and many of them stem from the Midlands region.
The packages include press release templates, local, trade or national press contacts, information on PR newswires and a basic handbook on PR. For companies who want help with online presence, Vitis PR is also offering basic online PR including on page web content optimisation and also set up a company blog. “The power of online PR is stronger now than ever, so we have developed PR packages that every member of the association can benefit from. For instance, by providing basic press release templates, companies can customise these, send to their local media, and if relevant to trade media. They can also place the news releases on a newswire to gain some all important online exposure for their company.”
By offering do-it-yourself PR packages, Vitis PR is providing a much needed service as many companies are seeking ways to reduce their PR outlay. “Companies working with PR agencies or PR consultants gain the benefit of years of PR experience. However, many small technology businesses do not conduct PR activity as it is deemed to be too expensive to use a professional PR agency, even though PR is one of the most cost effective marketing communications activities. With our basic packages even the smallest technology company can gain from professional PR,“ added Ranbir Sahota.