Month in the life of a PR agency admin assistant

We asked Nadine, who looks after our admin, to write about what she's been up to this month.

"This month has been a very busy one for our PR agency with the addition of several new clients.  But with it has brought the opportunity to learn new skills, including things I never thought possible without years dedicated to IT Courses!

This month I have set up a Facebook page and researched how to maximise the effect of social networking in business to communicate with potential consumers; how to schedule Tweets and look at the efficacy of the links we have posted up; and amazingly I have learnt CODING!! Something I never expected to include in my personal skill set.

New jobs also require old skills too and I have started monitoring the online coverage generated by Vitis PR for our new clients; began researching lists of relevant media personnel to contact on behalf of our clients; proofread press releases; uploaded press releases to websites and managed the process to pick up products from journalists that have reviewed our clients' products.

It’s always exciting to have new clients on board, learning about their business and sometimes finding new services you wondered how you ever lived without them!"

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