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seal-of-excellence-logo-2013

Get the European Seal of e-Excellence 2013 – award open for technology and digital companies

November 14, 2012

Vitis PR is one of the partners promoting this award, so please take a look at the press release below and enter.

The European Seal of e-Excellence is looking for companies that have successfully translated an innovative idea into a valuable and bankable product/service that has an excellent track record in the market.

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Read all about it - the news neon sign

Which newswires do journalists actually read? 80 journalists surveyed.

September 25, 2012

Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services…

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Measuring PR - not all coverage is equal

Five quick tips to set up PR share of voice of monitoring

September 6, 2012

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement - which unfortunately is probably one of the trickier aspects of PR. …

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pie-chart

Share of Voice in PR – the quality of clippings conundrum

August 20, 2012

Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your…

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Twitter to Track – technology of the Olympic Games

August 8, 2012

From the onset, technology has been a key feature to the games. The drama of the Opening Ceremony was created by 70,000 tablets…

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iStock

List of upcoming IT and technology awards for 2012

July 27, 2012

Entering an IT award takes time, effort and isn’t very cheap, so why bother? It’s not all just about good PR and getting…

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Seo case study: online software

July 24, 2012

How do you make an impression online when your competitors have been in business for decades and yours is a relatively new entrant…

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marketing job hunter

Finding Midlands PR & marketing jobs – tips & recruitment agencies

July 23, 2012

With universities and colleges kicking out for the summer, many graduates and school-leavers looking for a job in PR and/or marketing may not…

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blowing our own trumpet

B2B news round up Q2 2012 – what we’ve been up to

June 27, 2012

We can hardly believe it’s almost July. I guess you could say we’ve been too busy here to even look at the clock…

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Paid press release sites – are they worth the money?

June 8, 2012

We think so….

Following our research into the most effective free release services, we decided to share the paid-for distribution sites that we use. There are lots more of course, but sometimes we will only use them a few times and then we don’t bother again as they aren’t quite right for us.

These are the ones we would recommend based on our experience, paying particular attention to the size and quality of the media database they boast and how much it will cost to get your release(s) out to relevant media targets.

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