The ideal pitch to the press – part 6: positioning
So, following our last five tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning…
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The ideal pitch to the press – part 5: everyday news
Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of…
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The ideal pitch to the press – part 4: subject lines
So you now know to draft a pitch in an informal way, being careful when you send it and how but what’s the…
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The ideal pitch to the press – part 3: contact
Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is…
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The ideal pitch to the press – part 2: timing
Last week we posted our first top tip on what to consider when targeting the media with a pitch. In addition to ensuring…
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The ideal pitch to the press – part 1: talk don’t pitch
All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:
… Read MoreA great day for our tech PR agency
The 22nd February 2011 has been a pretty darned good day for us, so as it’s 21.20 pm and definitely time to knock…
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Coventry is a technology hotspot
Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of…
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Why we love technology PR
Wow, what a great week! It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.
We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.
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