Media list building – simple to use SEO tool for public relations
From list building to engaging with influencers to secure coverage for your client’s stories, there are striking similarities between many aspects of SEO…
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Women in PR agencies – is there a glass ceiling?
Nowadays, women and men work side by side; achieving the same levels of education, being rewarded with the same qualifications and landing the…
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Electric vehicles: cleantech dream or reality?
In our work on clean technology and automotive PR, we've been working Simon Wittenberg. Here's a guest post written by Simon on the future of electric vehicles in the UK.
I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.
Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.
… Read MoreFashion highlights from the Royal Wedding
Even though we are not the Royal Wedding PR agency (our statement about this was an April Fool's joke, please stop calling us!!), we've all been watching and have to put in our own fashion comments, as even tech PRs like fashion.
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The ideal pitch to the press – part 10: time sensitive
Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or…
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Gadget Show Live 2011 – sneak peek
The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of…
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The ideal pitch to the press – part 9: summarise
Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last…
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The ideal pitch to the press – part 8: attachments
So we now know what should be included within the pitch, but what about attaching additional information on the client such as press…
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The ideal pitch to the press – part 7: preamble
So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning…
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