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Media list building – simple to use SEO tool for public relations

May 15, 2011

From list building to engaging with influencers to secure coverage for your client’s stories, there are striking similarities between many aspects of SEO…

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men women

Women in PR agencies – is there a glass ceiling?

May 10, 2011

Nowadays, women and men work side by side; achieving the same levels of education, being rewarded with the same qualifications and landing the…

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Green cleantech car

Electric vehicles: cleantech dream or reality?

May 3, 2011

In our work on clean technology and automotive PR, we've been working Simon Wittenberg. Here's a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

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Fashion highlights from the Royal Wedding

May 2, 2011

Even though we are not the Royal Wedding PR agency (our statement about this was an April Fool's joke, please stop calling us!!), we've all been watching and have to put in our own fashion comments, as even tech PRs like fashion.

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hourglass

The ideal pitch to the press – part 10: time sensitive

April 15, 2011

Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or…

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Gadget show

Gadget Show Live 2011 – sneak peek

April 13, 2011

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of…

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In a nutshell - summarise your message

The ideal pitch to the press – part 9: summarise

April 11, 2011

Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last…

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email attachment

The ideal pitch to the press – part 8: attachments

April 7, 2011

So we now know what should be included within the pitch, but what about attaching additional information on the client such as press…

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boring

The ideal pitch to the press – part 7: preamble

April 4, 2011

So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning…

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