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CES 2024 was mostly all about AI

CES 2024 was mostly all about AI
This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020. This personalised companion understands and supports you, your…
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Navigating the tech horizon: 2024 trends and predictions

Navigating the tech horizon: 2024 trends and predictions
As 2024 draws near, the technology landscape is not just evolving—it's revolutionising how we approach everything from daily tasks to grand-scale business operations. With insights from industry leaders like ByteSnap, Lakeside Software, and ImmuniWeb, we're peering into a future where artificial intelligence (AI) takes centre stage, reshaping our world in profound ways. The AI driven…
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Another exciting and fruitful year for Vitis PR in 2023

Another exciting and fruitful year for Vitis PR in 2023
2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.  We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the…
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How to stay safe shopping online around Black Friday and Cyber Monday

How to stay safe shopping online around Black Friday and Cyber Monday
On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great…
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Transforming digital creativity with ChatGPT and Photoshop AI

Transforming digital creativity with ChatGPT and Photoshop AI
In the ever-changing world of digital creativity, innovation is reshaping how we approach design and image editing. ChatGPT, an advanced AI language model from OpenAI, and Photoshop AI's Generative Fill are changing the game and redefining creative expression. In this blog post, we decided to explore how these innovations are revolutionising the world of digital…
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Managing pan-European and global PR networks

Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
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PR training courses for PR Professionals

PR training courses for PR Professionals
Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement.  Whether…
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The best product launches over the last 12 months

The best product launches over the last 12 months
The Vitis PR team were recently talking about which new tech products have been unveiled this year that have really caught our attention. As a tech specialist PR agency we love new tech being introduced and follow all areas of new products and devices and services. Tech moves pretty fast and we’re never usually without…
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Our favourite consumer tech PR campaigns that we have worked on

Our favourite consumer tech PR campaigns that we have worked on
As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
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Our hot tips for successful media pitching

Our hot tips for successful media pitching
At Vitis PR, we have many years of experience getting our client’s stories to the right journalists. We’ve seen the media landscape change over time with mass digitalisation and regular journalist moves within many outlets. While we’ve built up many journalist relationships during our careers and have an understanding of how the outlets that we…
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