Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function…
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The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons…
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Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and…
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Why I hate random capitalisations
I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation,…
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ChatGPT for writing marketing content: use it or bin it?
The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all…
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What we expect, and are excited to see, at next week’s MWC 2024
Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices…
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Harnessing the potential of smart home sensors to improve social housing
Internet of Things (IoT) is already a big deal in our everyday lives, but it’s also now making our homes smarter and helping…
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CES 2024 was mostly all about AI
This year’s CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It’s like…
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Navigating the tech horizon: 2024 trends and predictions
As 2024 draws near, the technology landscape is not just evolving—it’s revolutionising how we approach everything from daily tasks to grand-scale business operations.…
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Another exciting and fruitful year for Vitis PR in 2023
2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12…
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