I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they are now considering ad hoc projects which wasn't normal for them. I came back to my desk and did a bit of a search…
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US bloggers disclosure tool – cmp.ly
US bloggers are going to need to disclose where they get their info from in the new year. DigComm. just launched Cmp.ly - http://cmp.ly - which addresses the new blogger disclosure guidelines for endorsements and provides a simple and transparent format for disclosures. Text based disclosures will follow a simple code and structure to make…
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Our tech PR agency won a PR award
It’s been such a busy two weeks that we haven’t been able to catch our breathe to CELEBRATE the fact that we won a Silver PR campaign award for our work with the ICT Cluster. We won the award from the CIPR, which is the Chartered Institute for PR for the uninitiated. It was a…
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The definition of PR
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.
Meet some editors
According to Jo Geary from The Birmingham Post, these editors will be at the next Birmingham Social Media Café meet up on Friday 30 January 2009, so see you there. Mark Thomas: Editor of the Liverpool Daily Post Andrew Campbell: Executive Editor of the Liverpool Echo Colin Patterson: Editor of the Sunday Sun in Newcastle…
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What does editorial coverage in the Financial Times do for you?
Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean to them? Well firstly, according to my media database, the FT reaches at least 429,381 people. Our client was mentioned along with the likes of…
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Internet Marketing and PR
Today I sat in on a fantastic presentation by Susan Hallam who gives great advice on Internet Marketing. One thing that she talked about was getting in-bound links from highly rated (by Google) news sites including the BBC. Now it’s not all that easy is it to get in-bound links from high profile news sites…
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Social media event in Birmingham
Aston Science Park is holding a very useful sounding event on how social media is becoming a must for business success. It’s on 4 Feb and the organisers have let me know that delegates will be getting a neat SMS marketing tool on the day too. :)
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Check out our new IT PR and regional media case study
We provide PR services to the West Midlands ICT Cluster. Learn how we helped to create a media relations campaign to target small to medium sized businesses and promote the ICT Cluster Conference through a conference PR campaign
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The technology we like to use when working virtually
As we're a virtual PR team, apart from our PCs and phones, we use a lot of software and technology in the cloud to ensure that we can work together effectively as a PR team wherever we are. We did a quick poll of what makes our lives easier and here are our absolute favourites:…
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